CRM Manager

2 months ago


London, United Kingdom Salt Search Full time

**CRM Manager - FMCG**

**£45,000 - £55,000**

A leading, global FMCG brand are looking for an experienced CRM Manager to join their Digital function in West London. You will be joining the business at a fantastic stage of growth where you will be responsible for the CRM strategy across multiple brandsand markets.

The company are embarking on their digital transformation and CRM will play a key role in this growth. You will have the chance to build and develop a talented team.

**Responsibilities**
- Plan and manage customer acquisition and retention initiatives in line with business objectives
- Manage and own CRM agency relationship, working with both regional and local teams to own CRM roadmap, driving best-in-class customer engagement and loyalty across key touchpoints
- As marketing automation lead, build and execute highly personalised cross-channel communications, campaigns and nurture programs
- Lead CRM strategy for global CRM Markets
- Create and implement test and learn strategies, including A/B multi-variant testing that maximise conversions, manage set-up and configuration of data-driven campaigns ensuring deliverability and performance optimisation

**Experience**
- Ideally educated to degree level
- Have used multiple ESP/ CRM systems
- Ideally educated to degree level
- Have excellent communication and interpersonal skills with the ability to communicate effectively at all levels


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