Senior CRM Manager

1 month ago


London, United Kingdom Salt Search Full time

Senior CRM & Digital Manager

£50,000 - £60,000 + 20% bonus

You will define, deliver and own all roadmaps of CRM campaign activity and the customer lifecycle with a key aim to grow the new loyalty scheme.

**Responsibilities**:

- Own and deliver the CRM strategy in line with the wider marketing growth plans
- Plan, build and drive customer recency, frequency value program to encourage repeat visits
- Plan CRM campaigns and customer journeys across all digital touchpoints alongside the Brand Marketing teams
- Understand the data and systems, working closely with digital agencies to create accurate and relevant campaigns

Experience
- Ideally educated to degree level
- Experience managing CRM agencies and building strong relationships
- Experience reporting to senior stakeholders


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