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Marketing Lead

3 months ago

London, United Kingdom Royal London Group Full time

**Job Title**: Marketing Lead

**Contract Type**: 12 month FTC

**Location**: Edinburgh, Alderley Edge or London

**Working style**: Hybrid 50% home/office based

**Closing date**: 13th February 2024

Would you like to be part of a company who is driven by our purpose to protect the standard of living of this and future generations?
Being customer owned means that we always work in their best interest and when the business does well, they get a share of our profits. We want to deepen relationships with our customers and the skills of talented marketing, communications and digital specialists are an essential part of achieving that. We are building cutting edge capabilities using data and technology and investing in our colleagues to deliver great outcomes for our customers.
We are looking for Marketing Leads to join our Engagement team for a 12 month Fixed Term Contract. This is an exciting opportunity to be part of a brand new cross functional ‘agile’ squad to be the SME for Marketing and set the marketing strategy and approach.
You will be required to develop a fit for purpose strategic marketing approach and work with marketing teams to deliver against plans. This role will work closely with marketing delivery teams to ensure best practice deployment and appropriate use of all marketing capabilities to drive desired squad outcomes.
The engagement team establishes and delivers connected digital first customer engagement journeys that support Group strategy, deepen customer relationships & align to our company brand.

About the role

Act as a marketing SME to create fit for purpose marketing strategies and plans.
Plan execution and delivery working closely with marketing teams.
Support the Head of Engagement Experience in delivering core components and capabilities to mature our engagement capability.
Play a lead role in the delivery squads, accountable for delivering the marketing plan in line with KPI's.
Build strong relationships with peers in supporting SME teams & projects co-ordinating across the B&M identifying where a brief is required and feeding work in using the new B&M workflow processes.
Lead the content planning, copywriting and content design approach & own the creation and sign-off of assets.
About you

Good grasp of the life & pensions industry & customer sets
Broad B2C and/or B2B marketing experience across disciplines
Knowledge of CRM, Marketing Automation & Marketing technology integrations
Experience of delivering journey-led automated, triggered communications
Proficiency in experience design methodology
Understanding of agile principles and working within a squad set up

About Royal London

We’re the UK’s largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.

Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.

We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance. You can see all our benefits here - Our Benefits

Inclusion, diversity and belonging

We’re an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected - whatever their background.