Website Specialist, Marketing, Sbc Events

3 weeks ago

London, United Kingdom Sport Betting Community Ltd Full time

**Job Title**:
Website Specialist - Marketing, SBC Events

**Line manager’s job**:
Head of Digital Marketing

**Division**

SBC Events

**Department**:
Marketing

**Core hours**:
Mon to Fri 9am-6pm, but must be flexible around events in global markets

**Compensation**:
London: up to £38k plus bonus of 5% (2 days per week in office)

Remote: up to £32k plus bonus 5%

**Based**:
London or Remote

**Business travel**:
To main SBC events in Europe

**ABOUT SBC**

**SBC** connects people and companies to drive business within the sports betting, iGaming and payment industries through its global events, media and advisory business.

SBC is part of the **Sport Global Group** of companies. Headquartered in London, the group has over 130 employees across Europe, the US and Latin America. With ambitious expansion plans, SBC is a high growth and innovative company focused on customer commitment and quality.

**SBC EVENTS** are known throughout the betting & gaming industries as the most high level and quality led regional events, with flagship events such as SBC Summit (Lisbon), SBC Summit North America, SBC Summit Latinoamérica, SBC Summit Rio, SBC Summit CIS and the Canadian Gaming Summit. SBC also organises highly targeted and niche industry networking events, such as the CasinoBeats Summit in Malta, Betting on Sports Europe at Stamford Bridge in London, the SBC Awards (Europe, Latam and the US), Sports Betting Hall of Fame, London Baby, Vegas Baby, and Malta Baby.

and the SBC Leaders Magazine.

**SBC LEADERS** is an invitation-only membership of the industry’s most influential operators formed with a goal to bring the industry’s best together in order to share ideas, collaborate on major issues, push innovation, and elevate the overall image of our industry through the promotion of its achievements.

**AFFILIATE LEADERS** is connecting Affiliates and Digital Marketers across the world to share ideas, push innovation and drive change.

**SBC ADVISORY PARTNERS** is the consulting and intermediary service for sports, fintech, sports betting & iGaming organisations that is focused on market insight. Its highly experienced and connected team has deep industry roots built through its global conferences and media reach.

**ABOUT THE OPPORTUNITY**

As SBC continues to grow in scale and complexity, we are creating a new role for a highly motivated and creative Website Specialist, responsible for all aspects of overseeing our event related and corporate websites, ensuring they are up to date, engaging and advances SBCs mission as being known throughout the betting & gaming industries as delivering the most high level and quality led events.

The Website Specialist will develop and implement SBC’s web based marketing strategy to promote our brand and optimisation for search engines; engaging visitors and landing conversions. Until now, this activity has been shared across a number of members of the marketing team, dedicated focus is now required to better manage the ever expanding portfolio and increased size of our events and the requirement for additional subpages and web content.

This role reports to the Head of Digital Marketing, working in strong collaboration with the 10 person marketing team and relevant internal departments.

**KEY RESPONSIBILITIES AND ACCOUNTABILITIES**
- Plan and implement web based marketing strategies and campaigns via the company’s websites
- Analytics & reporting, responsible for web analytics including Page Views, Unique Users/Visitors, Pages Viewed Per Session, Time Spent per Session, Subpage performance, User Journey and other key KPIs for website performance
- Collaborate with web development and design teams; provide guidance on marketing-related aspects of the company’s web presence
- Review and optimise user experience; evaluation of pages, calls-to-action (CTA), ensuring pages are effectively organised and content is engaging and useful.
- Review technical aspects that affect UX, including loading times and intuitive navigation
- Manage and execute ongoing website development projects from a marketing perspective in partnership with internal teams
- Lead the creation of site content to continually improve the website’s user experience - Sparring closely on technical development and aspects with Web Development Team and on design/graphics with the Head of Digital Design & Research
- Manage websites content, which includes removing any outdated texts, adding new pages using visual editors like Gutenberg or WP Bakery, and utilizing both in-house and third-party WordPress plugins
- Stay up to date with the latest web design and development trends and techniques; identifying new ways to improve website UX based on user feedback and performance metrics (i.e Conversion Rate Optimisation (CRO))
- Identify technical issues on the website and collaborate closely with the development team to effectively resolve and address them
- Monitor, assess, and report on website performan

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