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Events Marketing Manager
4 months ago
Job Description Senior Events Marketing Manager - International B2B Events / Conferences
This role is hybrid, with c2 days per week in the Central London office (or more if you prefer)
NB - you must have 3+ years of B2B Events Marketing experience to be considered for this role
This is an exciting opportunity to join a market leader in B2B publishing and conferences as a Events Marketing Manager. The successful candidate will be responsible for developing and implementing successful marketing campaigns for a high-value global portfolio of international Conferences & Events, within the Global Tech sector.
There will also be opportunities to travel to these events in the US, Middle East, Europe and Asia (c3 times per year on average).
Ideally 3+ years of B2B Events marketing experience, preferably within financial, technology or professional services industries
Demonstrates effective collaboration with other brands/teams and embraces new ideas, systems, projects or processes
Confident decision maker, with the ability to assess opportunities and risks and flag these to your line manager
Track record of successfully designing and delivering multi-channel marketing campaigns
Experience using some of Marketo, Salesforce, Sprinkler, LinkedIn, Twitter, CMS systems, Canva, basic Photoshop, HTML creation
Working knowledge of Excel and Google Analytics
Experience in the commercialization of events including launch events
Ability to work closely with sales and align marketing strategy to commercial objectives
Thorough knowledge of customer analytics and ability to convert data into meaningful insight
Experience managing and developing high-performing marketing plans/projects. With complete post event/project reporting.
Willingness to develop knowledge both within the marketing discipline and the industries we serve
Experience in digital marketing techniques and channels
Establish a data-driven approach to strategic and tactical decision making
A proven record of testing, measuring and evaluating marketing channels to optimise spend and demonstrate ROI
Strong communication skills with the ability to articulate performance metrics, challenges and opportunities to the event project team
Reporting to the Head of Marketing your responsibilities will be to:
Implement and project-manage high calibre, coordinated marketing campaigns for multiple conferences - including both free delegate and paying delegate campaigns
Utilise digital and non-digital channels including but not limited to email, social media, telesales projects, search and SEO and content marketing, working with digital marketing specialists
Consider new ways that we can improve and innovate with every event marketing campaign, collaborating and initiating projects with the marketing team
Work closely with other internal teams such as operations and production where relevant to coordinate event marketing deliverables
Work with and coordinate deals or contras with external suppliers, media partners and PR agencies
Build and manage databases, ensuring to keep data up to date, targeted and relevant for every event campaign. This will involve regular use of the CRM system and excel
Use intuitive lead-generation techniques for data capture of new prospects
Manage and control the marketing budget for each campaign
Produce a post conference campaign analysis for each event using relevant analytics tools to track performance
Work with the Head of Marketing to develop the social media strategy and use of systems such as Sprinklr across the brands, acting as a social media champion.
This role would suit someone looking to gain valuable experience within a leading multi-national brand, with excellent opportunities for progressing your career.
Please keep an eye on our website for future positions that may be of interest.
Key words: marketing, events, permanent, events marketing, conferences, marketing executive, publishing, exhibitions, campaign, channel, media, analytics, strategy, email, social media, digital, online, brochures, print, London, UK.
