Head of Digital Marketing, Financial Services

2 days ago


Derbyshire, United Kingdom Fraser Carver Executive Search Ltd Full time

Fraser Carver are working with a rapidly expanding Financial Services company who are looking to appoint a high calibre Head of Digital Marketing to provide leadership and growth across the digital landscape, the role will report into their Marketing Director.

You will be responsible for the optimisation and delivery of the digital strategy that includes lead growth, customer nurture and brand consistency across all digital platforms.

**Responsibilities**:

- Devise strategies to drive lead generation across all platforms and technologies.
- Oversea and deliver the value of multiple social media accounts (organic & paid).
- Forecast performance aligning budget to key activities to drive digital growth.
- Co-ordinate activity across paid, organic, social and referral channels to produce year-on-year growth of digital leads.
- Have technical oversight of site architecture and performance.
- Maintain a robust test and learn process to ensure data and insight is being used effectively to drive continual improvement.
- Observe and analyse customer behaviours to drive improvements.
- Educate and engage stakeholders on web optimisation, social media and digital marketing best practice.
- Recruit and develop the team to deliver on the rapid growth plans and expectations.
- Develop a growth strategy that considers the groups wider strategic and commercial goals.
- Co-ordinate external agencies to ensure plans are executed on time and to budget.
- Play an active role in the continuous development of the company’s digital strategy.

**Required experience**:

- Proven expert senior digital marketing experience, managing teams of at least 4/5 people plus.
- Preference for experience with financial services, professional services or consumer driven businesses.
- Excellent interpersonal and communication skills, with the confidence and ability to build strong relationships within our central team and the extended network, including key senior stakeholders and third-party suppliers.
- Excellent knowledge of the Microsoft Office Suite - Word, PowerPoint, Excel and Teams.
- An ability and willingness to be flexible and adaptable to changing priorities.
- A strong understanding of all digital marketing channels
- Analytical yet creative mindset
- Demonstrable experience of developing and delivering digital marketing strategies



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