Pr & Content Marketing Executive

3 weeks ago


Derbyshire, United Kingdom Fraser Carver Executive Search Ltd Full time

Fraser Carver Recruitment are working with a rapidly expanding financial services who are looking for a talented PR & Content Marketing Specialist to join their digital marketing team.

You will be responsible for devising the multi-channel PR and content marketing strategy. Your focus will be to increase customer awareness of the brand on a national scale through sharp and impactful content which resonates with our customers.

The role involves: media and influencer management with support from a national PR agency; multi-channel content creation (including two integrated hero campaigns per year); executive comms counsel and support; lead and advise on the central social mediastrategy; agency and budget management responsibilities as well as all associated coverage monitoring and reporting duties.

Key Responsibilities:

- Manage digital PR agency against agreed KPIs/budget to ensure maximum results - driving national coverage with backlinks. Working closely with our data analyst and using analytics tools to monitor the effectiveness of backlinks and digital PR - constantlyanalysing to improve the overall strategy.
- Devise and implement a multi-channel PR and content programme - inclusive of press releases, by-lined articles, blogs and related social media messaging and content - while monitoring all activity and results (both qualitative and quantitative) on an ongoingbasis.
- Ensure all content is reaching relevant blogs, newswires (via PR agency) and work with content marketing executive to align PR/content from the expert advice section of our website.
- Maintain an effective in-house press office function by ensuring the journalist and influencer database is kept up to date, spokespeople biographies and corporate photography kept current.
- Media relations and day-to-day management of the company press office - responsible for handling journalist enquiries, preparing reactive and proactive statements and advising senior spokespeople. Ensuring messaging is in line with brand positioning andguidelines.
- Ensure that all appropriate media opportunities are communicated to relevant spokespeople and full briefing notes/preparation is provided - with support from PR agency.

**Experience required**:

- Previous experience in a PR/comms/content marketing role.
- Journalism or equivalent background.
- Excellent copywriter for all audiences; trade/B2B press releases, consumer facing features and social media. Demonstrating editing, proofreading and art direction abilities.
- Proven track record of securing press coverage including press trade, nationals (broadcast/online) and social media.
- Digital PR skills - strong reporting and coverage/SEO analytics skill. You know how to prove the value of digital PR and demonstrate a strong ROI year-on-year.
- Media relations skills - experience of handling journalists within a sensitive environment and advising key senior spokespeople on comment opportunities.



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