Marketing Data Analyst
2 days ago
Fraser Carver are working with a rapidly expanding Financial Services company in the Easy Midlands who are looking to hire a talented Marketing Data Analyst to join their head office team to help them get a deeper understanding of their users’ actions andhelp them to reach and convert more people online.
Working within the Marketing Team and reporting to the Digital Marketing Manager, you will be teamed alongside CRO, content and acquisition specialists. You will help create a framework that enables us to track users from initial click to conversion andbeyond. Your clear presentations, created from millions of data points, will help provide us with clear actionable insights and enable us to demonstrate the ROI of digital campaigns and activities.
You will play an integral role in the success of our digital marketing strategy and be part of the story in everything that we do. Ultimately, you will help us ensure that we spend our marketing budget effectively, target our audiences in the right way andconnect the dots between marketing activity and revenue.
You will:
- Track and report on website behavior from first click to conversion.
- Provide a value for each click, conversion and website event.
- Implement an attribution model to support better understanding of digital activity.
- Build reports and data visualizations that support co-workers in their decision making.
- Support the digital marketing manager and director in creating business cases for further investment.
- Analyze sales funnels and provide insights to CRO and content teams.
- Measure ROI of campaigns and help shape future activity.
- Help identify new additional positive marketing opportunities.
Experience required:
- The ability to combine, interpret and present data from multiple sources and be able to communicate effectively with colleagues.
- A passion for using data to solve problems, improve performance and increase revenue
- Expertise with Google Analytics.
- Experience using Power BI, Data Studio or similar.
- Broad awareness of SEM activities.
- The ability to present complex data in understandable and actionable ways.
- A willingness to be flexible and adaptable to changing priorities.
- Good communication and relationship building skills, with the ability to manage an independent workload.
- Proven ability to work effectively both independently and in a team-based environment, working towards tight deadlines.
- A desire to learn and grow.
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