Digital Performance Analyst
3 weeks ago
We're seeking a highly skilled Digital Performance Analyst to join our team at Frasers Group, where you'll play a crucial role in driving our digital transformation and delivering exceptional customer experiences.
About Frasers Group:
We're a leading retail group serving customers worldwide with top sports, premium, and luxury brands.
Role Overview:
In this role, you'll work closely with our Digital Team to develop and implement data-driven strategies that enhance our customers' online journeys.
Key Responsibilities:
- Designing and executing data-driven visual merchandising strategies
- Optimising onsite search and search experience across fascias
- Enhancing personalisation on site and app
- Collaborating with the Digital Team to develop innovative features
- Promoting a culture of experimentation and continuous improvement
- Analysing and interpreting A/B test results to inform strategic decisions
- Documenting best practices and knowledge sharing within the team
Requirements:
- Proven experience in digital optimisation, analytics, or related fields
- Strong analytical skills and business acumen
- Passion for customer-centricity and digital innovation
- Experience with Search & Merch tools, Algolia, or Attraqt
- Knowledge of GA, ContentSquare, and A/B testing methodologies
Estimated Salary: £55,000 - £70,000 per year
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