Digital Performance Analyst

3 weeks ago


Derbyshire, United Kingdom Frasers Group Full time
Digital Performance Analyst Position:

We're seeking a highly skilled Digital Performance Analyst to join our team at Frasers Group, where you'll play a crucial role in driving our digital transformation and delivering exceptional customer experiences.

About Frasers Group:

We're a leading retail group serving customers worldwide with top sports, premium, and luxury brands.

Role Overview:

In this role, you'll work closely with our Digital Team to develop and implement data-driven strategies that enhance our customers' online journeys.

Key Responsibilities:

  • Designing and executing data-driven visual merchandising strategies
  • Optimising onsite search and search experience across fascias
  • Enhancing personalisation on site and app
  • Collaborating with the Digital Team to develop innovative features
  • Promoting a culture of experimentation and continuous improvement
  • Analysing and interpreting A/B test results to inform strategic decisions
  • Documenting best practices and knowledge sharing within the team

Requirements:

  • Proven experience in digital optimisation, analytics, or related fields
  • Strong analytical skills and business acumen
  • Passion for customer-centricity and digital innovation
  • Experience with Search & Merch tools, Algolia, or Attraqt
  • Knowledge of GA, ContentSquare, and A/B testing methodologies

Estimated Salary: £55,000 - £70,000 per year

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