Digital Marketing Manager

3 weeks ago


Derbyshire, United Kingdom Macildowie Recruitment and Retention Full time

Macildowie are working with an established business based in Leicestershire who are looking to recruit an experienced Marketing Manager who has worked within a Sass background.

An expert in digital marketing and automation. You'll be proactive, able to work in a fast paced environment and
confident enough to make decisions.

**The Role and responsibilities**

? Use Hubspot to deliver digital campaigns and where possible, automate processes
? Set up nurturing campaigns using Hubspot
? Own and drive social media organic and paid campaigns, in particular Linkedin and Twitter
? Manage Google ad campaigns, including search and display ads
? Be able to manage and keep to budget allocated for PPC and paid social campaigns
? Monitor social media campaigns performance, and create monthly reports
? Manage audience/target group building and keyword research to support digital campaigns
? Understand inbound marketing and support with the delivery of writing content including online case studies
and blog posts
? Work confidently and cross-functionally with key stakeholders across the business
? Monitor the competitive market through social listening, monitoring and market research

? A marketing graduate with a minimum of four years of experience in the software industry, preferably formally
trained with CIM or similar as well as PPC training
? Experienced in using marketing and sales platforms: Hubspot experience is a particular advantage
? Understand and know how to leverage Google Analytics
? An outgoing and confident personality will be a huge asset in this role
? The ability to work autonomously and make decisions
? Organised and be able to coordinate and manage multiple events and projects
? Proven interest in and strong working knowledge of social media
? A clear communicator, both written and oral
? Excellent organisational skills and attention to detail
? An interest in all things digital



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