Digital Marketing Strategist

4 weeks ago


Derbyshire, United Kingdom Frasers Group Full time
About Frasers Group

We are a leading retailer that is transforming the industry through innovative approaches to digital marketing and in-store experiences. Our mission is to elevate the lives of our customers by providing access to the world's best brands and experiences.

Job Overview

This role involves driving and assisting the SEO Site Manager with day-to-day management and optimisation of the SEO channel. Working closely with the wider digital marketing team, you will be responsible for building and optimising organic performance for Frasers group sports websites.

Key Responsibilities:
  • Develop and implement recommendations to enhance SEO channel performance and rankings.
  • Advise on changes to website architecture, content, internal linking, and other factors to improve SEO rankings for target keywords.
  • Collaborate with the content writer to drive SEO in content creation, optimising copy on category pages and landing pages, as well as producing FAQ pages and buying guides.
  • Utilise tools like Botify and ScreamingFrog to identify issues causing a negative impact in SERP, performing in-depth technical SEO audits of websites, and rectifying any issues.
  • Use tools such as PI-datametrics and SEMRush for insights and highlighting opportunities to improve performance.
  • Support link building strategies and perform backlink link audits.
Requirements and Qualifications
  • Proven experience in an SEO-focused role (in-house or agency).
  • Experience with keyword research and strategy, daily optimisation, and in-depth analysis.
  • Ability to accurately report on key performance metrics to managers.
  • Ability to work under pressure and meet tight deadlines.
  • Strong problem-solving and analytical skills.
  • Self-motivation and ability to manage multiple projects.
  • Passion for SEO and online marketing.
  • Experience with content marketing and social campaigns.
  • Commitment to delivering high-quality services.
  • Initiative to suggest new approaches and improvements.
  • Ability to contribute to a positive and supportive team environment.
Salary

£55,000 - £65,000 per annum, depending on experience.

Benefits Package

We offer a comprehensive benefits package, including:

  • Reward, Recognition, and Opportunities.
  • Frasers Champion - recognition and reward for outstanding performance.
  • Fearless 1000 - bonuses for achieving targets.
  • Frasers Festival - exclusive events and celebrations.
  • CEO Sessions - quarterly meetings with senior leaders.
  • Retail Reconnect - opportunities to engage with our retail teams.
  • Frasers Fit - wellbeing initiatives and rewards.
  • Retail Trust - access to employee support services.


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