E-commerce Experience Strategist

1 day ago


Derbyshire, United Kingdom Frasers Group Full time
About the Job:

As an E-commerce Experience Strategist at Frasers Group, you'll be instrumental in driving our digital transformation and delivering exceptional customer experiences.

Frasers Group Overview:

We're a leader in the retail industry, serving customers worldwide with top sports, premium, and luxury brands.

Key Objectives:

You'll focus on implementing a data-driven approach to search and visual merchandising, leveraging best practices and forward-thinking features to enhance our customers' online journeys.

Main Responsibilities:

  • Leading the development and implementation of data-driven visual merchandising strategies
  • Optimising onsite search and search experience across fascias
  • Personalising customer interactions on site and app
  • Collaborating with the Digital Team to develop innovative features
  • Promoting a culture of experimentation and continuous improvement
  • Analysing and interpreting A/B test results to inform strategic decisions
  • Documenting best practices and knowledge sharing within the team
  • Identifying customer pain points and proposing solutions

Qualifications:

  • Proven experience in digital optimisation, analytics, or related fields
  • Strong analytical skills and business acumen
  • Passion for customer-centricity and digital innovation
  • Experience with Search & Merch tools, Algolia, or Attraqt
  • Knowledge of GA, ContentSquare, and A/B testing methodologies

Salary Estimate: £50,000 - £65,000 per year



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