Digital Marketing Specialist

2 weeks ago


Derbyshire, United Kingdom Frasers Group Full time
Key Responsibilities
  • SEO Optimisation: Develop and execute SEO strategies to enhance the online visibility and rankings of Everlast Gyms.
  • Email Marketing: Design and execute email campaigns to promote services, events, and membership offers, ensuring targeted and engaging content.
  • Paid Advertising: Plan and manage paid ads on Google, Meta, and other platforms, driving traffic and conversions.
  • Analytics and Reporting: Track and report on digital campaign performance using analytics tools, providing actionable insights for improvement.
  • Website Management: Maintain the gym's website, ensuring it remains user-friendly, conversion-optimised, and up-to-date with the latest information.
Requirements
  • Proficiency: Proficiency in using digital marketing tools and platforms, including Google Analytics, social media management tools, CMS, and email marketing software.
  • Knowledge: In-depth knowledge of various social media platforms and trends, with the ability to create engaging and shareable content.
  • SEO Understanding: Understanding of SEO best practices and the ability to optimise content for search engines.
  • Analytical Skills: Analytical skills to interpret data and adjust strategies accordingly.
  • Creative Thinking: Creative thinking for developing innovative digital campaigns.
  • Measurable Results: Focus on achieving measurable results and ROI for digital marketing initiatives.
  • Communication Skills: Excellent written and verbal communication skills for creating compelling content and engaging with the online community.

This is an office-based 5 days a week role in our Shirebrook office, requiring collaboration with the wider marketing team, central teams, and stakeholders to align digital strategies and drive business growth for Everlast Gyms, a subsidiary of Frasers Group.



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