Senior CRM Executive
3 days ago
**About the role**
We have an opportunity for a CRM exec to join our growing marketing team to deliver a transformative CRM strategy for Bark. Reporting directly into the Head of CRM, the CRM exec will have experience in owning campaigns, lifecycle automation, segmentation & content personalisation to improve customer and professional retention as we continue to test, learn and scale our CRM programmes.
You will be a passionate, proactive and highly organised marketer, helping to deliver a best in class CRM experience for our customers in turn helping to retain them.
This role will suit someone who wants to be part of a close knit, sociable team, enjoys collaborating with other departments and making data led decisions all whilst creating a best in class CRM experience for both customers and professionals alike.
**Your role**
- Plan and execute cross-channel communications, campaigns and programs
- Manage set-up and configuration of data-driven campaigns to deliver engagement, retention & conversion
- Own, plan and implement testing strategies, including A/B/MVT
- Optimise performance of existing campaigns/automations
- Oversee campaigns from creation to execution, including analysis and reporting
- Be comfortable with audience selection, segmentation & analysis
- Proactively communicate with stakeholders to ensure workloads & deadlines are managed efficiently
- Own post campaign reporting & highlighting key findings
**Some of our benefits**
- Share options in a rapidly growing company whose founders have a proven track record
- Flexible working policy
- Private health insurance
- Free off-site bark employee private gym
- Monthly socials and massive parties
- Fully stocked kitchen and weekly team lunches
- Be at the forefront of an industry with new and exciting problems to solve- Good experience with an ESP platform (Iterable very advantageous)
- Hands on experience in delivering CRM campaigns and/or automation including dynamic content and personalisation
- Data visualisation tools (Tableau Advantageous)
- Demonstrate strong organisation and prioritisation skills
- Proactive, strong work ethic, personal accountability and ownership
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