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Senior Marketing Manager
4 months ago
**Senior Marketing Manager**
Henley Business School is looking to appoint a strategic and ambitious marketing professional to lead our Corporate Development marketing department.
Based at our beautiful Greenlands campus just outside Henley-on-Thames this person, reporting to the Director of Marketing and Sales, leads a team of six talented marketers who develop and deliver marketing plans to support our growing and successful CorporateDevelopment business, which builds organisational capability through Henley’s leadership development, consulting, and coaching offer.
This is an exciting opportunity to join a great team, a strong and highly regarded brand and have fun
**Senior Marketing Manager Role Responsibilities**
- Leading, developing, and delivering marketing strategies, plans and activities for the Business School’s Corporate Development division, especially in the areas of public relations, content and digital marketing
- Provide marketing, communication and engagement advice and direction to marketing and non-marketing staff
- Develop the profile of key initiatives and activities, updating and reviewing plans to support client acquisition
- Lead on marketing planning activity including data analysis, strategy, research, and evaluation, developing reports and analysis
- Build and maintain relationships with external suppliers ensuring projects with external partners are managed effectively
- Develop and manage the Corporate Development marketing budget
**Senior Marketing Manager Role Requirements**
- Experience of working in a strategic marketing role in a large B2B organisation
- Comprehensive experience in developing marketing strategies for B2B audiences
- Experience of providing strategic marketing advice at a senior level and implementing a B2B marketing strategy
- Demonstrable experience of commissioning and utilising market research and insight, as well as experience of evaluating marketing activity
- Experienced in utilizing marketing metrics and other effectiveness data to make informed decisions on activities and marketing spend
- Experience of utilizingdigital platforms e.g. marketing automation and CRM systems to deploy powerful marketing campaigns, measure effectiveness and generate leads and revenue opportunities
- Experience of managing budgets
- Strong project management skills of multiple projects at any one time
- A confident and effective manager
**Company**
Henley Business School is a triple-accredited business school and part of the University of Reading. With campuses, offices and partnerships around the world, over 7,000 students from more than 100 countries and over 87,000 alumni from 160 countries, weare a truly international institution. Our courses are enriched by up to date knowledge, research and commercial experience, and aimed at students and professionals at every stage of their career - from undergraduate through to postgraduate, PhD, MBA, DBAand executive education.
**Why should you apply?**
- As an employee, you’ll be able to take advantage of a range of staff benefits, including:
- Staff discounts and benefits.
- Paycare healthcare benefit plan.
- Cycle to Work scheme.
- Corporate memberships with discounted access to gyms, exercise classes, swimming pools, and more.
- University of Wolverhampton Wellbeing Membership with unlimited access to WLV wellbeing facilities.
- Staff awards.
The University is committed to having a diverse and inclusive workforce, supports the gender equality Athena SWAN Charter and the Race Equality Charter, and is a Diversity Champion for Stonewall, the leading LGBT+ rights organisation. Applications for job-share,part-time and flexible working arrangements are welcomed and will be considered in line with business needs.
