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Senior Performance Marketing Manager

3 months ago

Henley on Thames, Oxfordshire, United Kingdom Bugaboo Full time
{"title": "Senior Performance Marketing Manager", "content": "About the Role

Bugaboo is a pioneering parental company that has been revolutionizing the stroller industry for over 20 years. We're looking for a Senior Performance Marketing Manager to join our team and help drive our mission to empower parents and children to discover the world together.

Key Responsibilities
  • Develop and execute a performance marketing strategy that drives brand awareness and consideration, ultimately delivering ecommerce sales.
  • Work closely with our in-house digital agency to oversee development, delivery, optimization, and performance of paid activity, including Paid Search, Paid Social, and Display.
  • Lead and develop the CRM strategy for the Europe cluster, partnering with the global CRM team to optimize segmentation, lifecycle programs, and reporting.
  • Own the affiliate marketing program, driving qualitative traffic to our websites and adapting to different market needs as required.
  • Support our e-tail team in driving performance in online accounts, including Amazon and Shop Direct.
  • Drive thorough test and learn initiatives to optimize campaign performance, ensuring budget is allocated and spent efficiently across each market and channel.
What We Offer
  • An enthusiastic team of friendly, driven colleagues who share our passion for our mission and brand.
  • An inspirational, fast-growing international work environment where you can make a difference and develop yourself further.
  • Access to our wellness hub, OpenUp, which offers monthly wellbeing webinars, individual coaching, and an Employee Assistance Program.
  • Flexible and hybrid working, with the opportunity to work from anywhere for 8 weeks of the year.
  • Bugaboo friends & family discount.
  • 23 annual leave days per calendar year, plus an additional day for every year of service.
", "lang_code": "en-US"}