Digital Marketing Strategist

4 weeks ago


Henley on Thames, Oxfordshire, United Kingdom Invesco Real Estate Full time
Job Description
Invesco, a leading asset manager, seeks an experienced Digital Marketing Strategist to enhance its client experience and buying journey across all digital touchpoints. As a key member of the Growth & Engagement Marketing team, you will leverage martech and digital strategies to connect client needs with our capabilities.

Your Role:

You will create and manage innovative social media campaigns across EMEA and North America, complementing our marketing funnel approach, building brand awareness, and driving engagement with key audiences.

Key Responsibilities:

  1. Work closely with content, web, email marketing, and other media channels to implement, monitor, and optimize lead generation and conversion activities through paid social activities.
  2. Develop and execute strategies across diverse regions and audiences, partnering with multiple stakeholders to bring the social media channel to life.
  3. Analyze performance metrics against campaign objectives, applying learnings to improve future marketing campaigns.
  4. Manage multiple deadlines and projects with various stakeholders across the business.

Requirements:

  • Paid social media management experience and advanced knowledge of the social media landscape and latest trends, technologies, and requirements.
  • Strong knowledge of reporting, targeting, and tracking capabilities across paid social.
  • Excellent presentation, written, and oral communication skills in English (additional European languages a plus).
  • Self-starter with collaborative, consultative, and change management skills.

Estimated Salary: $85,000 - $110,000 per annum, depending on location and experience.



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