Digital Marketing Strategist
4 weeks ago
Invesco, a leading asset manager, seeks an experienced Digital Marketing Strategist to enhance its client experience and buying journey across all digital touchpoints. As a key member of the Growth & Engagement Marketing team, you will leverage martech and digital strategies to connect client needs with our capabilities.
Your Role:
You will create and manage innovative social media campaigns across EMEA and North America, complementing our marketing funnel approach, building brand awareness, and driving engagement with key audiences.
Key Responsibilities:
- Work closely with content, web, email marketing, and other media channels to implement, monitor, and optimize lead generation and conversion activities through paid social activities.
- Develop and execute strategies across diverse regions and audiences, partnering with multiple stakeholders to bring the social media channel to life.
- Analyze performance metrics against campaign objectives, applying learnings to improve future marketing campaigns.
- Manage multiple deadlines and projects with various stakeholders across the business.
Requirements:
- Paid social media management experience and advanced knowledge of the social media landscape and latest trends, technologies, and requirements.
- Strong knowledge of reporting, targeting, and tracking capabilities across paid social.
- Excellent presentation, written, and oral communication skills in English (additional European languages a plus).
- Self-starter with collaborative, consultative, and change management skills.
Estimated Salary: $85,000 - $110,000 per annum, depending on location and experience.
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