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Marketing Innovation Director
2 months ago
B Corp Certified FMCG business seeks a seasoned professional to drive brand and product innovation.
Key Responsibilities:
- Develop and execute innovative ideas and concepts to drive growth and market share.
- Collaborate with cross-functional teams to bring new products and experiences to market.
- Analyze market trends, consumer behavior, and brand equity to inform innovation strategies.
- Lead ideation sessions, workshops, and brainstorming activities to generate new ideas.
- Evaluate commercial and financial viability of new initiatives.
Requirements:
- Proven track record of driving innovation in FMCG or consultancy/agency environment.
- Strong creative and strategic thinking skills, with ability to reinvent/reshape entire food categories.
- Good grasp of commercial and financial details, with ability to evaluate potential of new initiatives.
- Collaborative mindset, with ability to work with category, brand, technical, finance, and manufacturing colleagues.
- Knowledge of food manufacturing a distinct bonus.
Company Culture:
Tarsh & Partners Marketing Recruitment is proud to partner with this B Corp Certified FMCG business, known for its strong brand personality and innovative product offering.
This exceptional opportunity calls for someone who shares the company's cultural values and purpose, with a passion for driving innovation and making a positive impact.
