Head of Social Media Intelligence, Europe

3 months ago

London, United Kingdom Social Element Full time

**The Social Element**:
Hello We are a **leading global independent full service social media agency**, founded 21 years ago. Our 260+ team members look after some of the **world’s largest brands (Visa, Nissan, Dr Pepper)**. We pride ourselves on our ability to build strong relationships with our clients enabling us to be the **voice of their brand on Social.**

We believe that **brand growth, trust and loyalty** is driven through **Genuine Human Connection** and that social media presents the best opportunity for brands to engage emotionally with their audience.

We are headquartered in London and have a global footprint with subsidiaries in North America and have an exciting opportunity for a **Head of Social Media Intelligence** to join our Europe team ️

**Is this you?**:
You are an **expert in social media technology, listening, research, data analysis, reports and dashboards** with a track record of telling the stories that emerge from the research data and in finding interesting insights.

You possess the natural ability to **turn raw data into impactful stories that help turn insights into action**. You are well versed with the structured approach for communicating data insights through data visualisation, infographics, dashboards, and other visual elements.

You possess a **high level of experience with using data to feed into creative ideation for social media and marketing initiatives** with an extensive knowledge of social media and marketing data tools

**A natural leader** who is passionate about delivering top quality, industry leading outputs by using the right tools.

Sound like you? We’d love to talk to you about this position

**What You’ll Do**:
As the **Head of Social Media Intelligence** you will be part of a team of social media and creative experts helping our clients harness the power of social. You will **manage a team of data analysts to deliver the best analysis, performance reporting, auditing and audience insights to drive social media excellence** for our clients and demonstrate Social ROI.

You will lead on **finding insights and stories** and work with Strategists to align our clients’ social with their strategic goals and help them make informed decisions.

You will also ensure the agency is using the **best tools to drive the right results for our clients** - who work at some of the biggest and most famous brands in the world.
- Quality control across all outputs
- Finding unique insights and strong stories from analysis and research to support the development of social media strategies, creative content and reporting
- Managing service-level profit and loss account to ensure we are delivering profitable work and value for money
- Ensuring we deliver compelling and eye-catching reports, dashboards, analysis and social listening
- Ensuring technical information is digestible for different types of audience
- Providing leadership, support, guidance and feedback to direct reports
- Set goals/ KPIS/ measurement recommendations to senior clients and feel comfortable presenting reports and results to this same audience
- Make sure all reports are easy/ friendly to read yet insightful and strong on data.
- Make sure all deliveries add strategic value to clients, informing their decision making processes.
- Ensuring the team has the best processes and tools
- Be an inspirational leader to a team of Social Media Analysts

**Requirements**:

- Experience working with social media data, in collaboration with Strategists, Creatives and Marketing experts
- Experience designing coding and creating social media reports, and bespoke dashboards to clients.
- Experience with social media tools such as Sprinklr, Brandwatch, Audiense, GWI, etc.
- Industry knowledge of KPIs and relevant measurement techniques, coding and formula
- Hold a network in the social media field to keep ahead of emerging industry trends, changes, new tools & technologies
- Collaborative and conscientious communicator
- A history of coming up with new ideas and services in the area of data, insights and research
- Previous team leadership and management experience
- Ability to work independently and meet client deadlines
- Experience in behavioural data science or related areas would be an advantage

**Benefits**
- Please note these benefits are for UK based employees only_

**Remote/Flexible working** (with access to a co-working space in London/occasional travel)

️ **36 days of holiday** (including the bank holidays)

**Birthday off**

✨ **Annual Occasion Day off** for an important event (eg moving house, getting married)

❤️ **1 Volunteer day off**

**Flexible Fridays** (Working half day)

**Eye care**:Contributions towards eye tests and glasses

**Enhanced sick pay**:4 weeks full pay, 4 weeks half pay

**Enhanced family friendly policies**

**Employee Assistance Programme and wellbeing support**

**️ Access to our discounts website**

**The Hiring Process**:
The hiring process for this positi

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