Social Media Manager
6 months ago
Key responsibilities:
- Lead Lockton’s Europe and support International Corporate social media channels; LinkedIn and Instagram, creating engaging and relevant content for audiences.
- Work closely with the social media agency and Head of Comms to evolve the social media strategy and playbook to optimise for results and current social landscape.
- Social media planning each week with evergreen and campaign content, developing a clear social media content calendar.
- Manage paid social media activities for key Corporate campaigns and to support B2B marketing initiatives.
- Partner with Marketing leads to develop social comms to support B2B business and marketing objectives, that are aligned to our social strategy.
- Work with HR and Talent teams to promote talent attraction initiatives, partner with ARGs to showcase Lockton’s activities.
- Own UK, Europe and International social media content plan working closely with stakeholders to populate.
- Evaluate social content performance across LinkedIn and IG monthly. Use insights to inform 4-week calendar, continuing to test, learn and optimise. Provide updates to the wider business on impact on a monthly bases.
- Support Head of Comms to develop CEO’s social calendar and content.
- Work closely with global team to ensure UK, Europe content requirements are considered.
- Partner with design and creative to create visually engaging campaign and content that is social first
- Stay up-to-date with industry best practices and emerging platforms to continuously improve social media presence and performance.
- Use Canva to design basic social posts and copywrite said posts
Capture social first content on various Lockton event days to share on key social channels
- Web and Social Listening for trending content, conversations, topics, events, and news
- Real-time Monitoring of social channels to identify strategic opportunities and flag potential issues
Candidate Requirements:
Essential
- Significant agency-side or brand experience developing social media creative, editing copy, and engaging with an audience
- Familiar with CMSs such as Sprinklr
- Extensive knowledge of social media best practices
- Ability to manage and prioritize multiple tasks
- Ability to design in Canva
- Proven professional experience of planning and managing social media channels
- Credible, with the ability to positively influence and partner with stakeholders at all levels, including business executives.
- Excellent verbal and written communication skills, with Flawless spelling and grammar
- Ability to work independently when needed, with effective collaboration skills
- High level of attention to detail
- Excellent organisational skills, with the ability to prioritise effectively
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