Head of Marketing

2 weeks ago


Reading, United Kingdom Practice Plus Group Full time

**About The Role**:
If you have experience leading a team of marketing professionals to deliver significant, omni-channel marketing activity for large, diverse organisations, we could have just the role for you. As Head of Marketing you will champion the Practice Plus Group brand propositions, lead marketing strategy and campaign planning across all three service lines - Secondary Care, Integrated Urgent Care and Health in Justice.

Under your leadership the team will conceive, plan and execute multichannel marketing growth plans to drive lead generation to meet monthly and quarterly revenue targets. Your priority will be developing a proposition and communication strategy for Secondary Care Self-Pay with an omni-channel approach.

You will lead a rapidly developing team, work closely with the Chief Marketing Officer and partner with a variety of stakeholders from across the business and external suppliers. A key part of this role is influencing senior leadership within the organisation.

**About You**:
We are looking for a proactive, analytical, highly organised and resilient self-starter who offers a hands-on approach with a keen focus on detail, delivery and cost; and who has the customer at the heart of everything they do. You will have in-depth experience of digital analytics and ROI. In addition, you will have demonstrable experience leading a marketing team with appropriate qualifications and accreditation to match. With a proven ability to build strong working relationships with numerous internal and external key stakeholders through a collaborative style aligned to delivering against a range of commercial KPIs. Previous success delivering end-to-end campaign design, rollout and project management is a must, along with knowledge of market research practices and techniques, especially attitudinal segmentation. A background working with challenger brands would be advantageous but not essential.

**About Us**:


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