Head of Copy and Content

5 months ago

Reading, United Kingdom Blend Marketing Ltd. Full time

**Job description**:
**About Blend**

BlendB2B is one of the UK’s leading website development and inbound marketing agencies. A HubSpot partner specialising in the technology sector, we help businesses across the globe extract every last drop of value from their websites. How do we do this? By combining award-winning web design and carefully crafted, SEO-compliant copy, with over a decade’s worth of inbound marketing expertise. Built around an inclusive culture that nurtures creativity and individuality, we strive to help all our employees reach their full potential.

**Head of Copy and Content - Website Development Specialist, Branding and Campaign Expertise, Team Leadership**

Reporting to the Creative Director

**Job Summary**:
Head of Copy and Content - expertise in website development and branding. As the HoC, you will be responsible for overseeing the creation, optimization, and management of content for our clients’ websites, ensuring that it aligns with their brand identity, business objectives, and target audience. You will work closely with cross-functional teams, including designers, motion specialists, developers, marketers, and brand strategists, to deliver cohesive and impactful website, brand and campaign experiences.

**Job requirements**:
**Responsibilities**:
**1. Website Content Strategy and Branding**:

- Develop and execute comprehensive content strategies for client websites, integrating brand identity, messaging, and positioning.
- Ensure that content reflects the brand’s voice, tone, and visual identity.
- Collaborate with brand strategists to align content strategies with the brand’s vision and objectives.

**2. Content Creation and Management**:

- Produce high-quality, engaging, and SEO-friendly content for website pages, blog posts, landing pages, and other digital assets.
- Ensure that content aligns with the brand guidelines and effectively communicates the brand story.
- Collaborate with writers to ensure timely delivery of content projects.

**3. Website Development Collaboration**:

- Work closely with the website development team to ensure seamless integration of content within the website architecture, user interface, and user experience.
- Maintain brand consistency throughout the website design and development process.
- Provide input and guidance on content-related aspects of website development.

**4. SEO Optimisation and Brand Alignment**:

- Conduct keyword research and implement on-page optimization techniques to improve organic search rankings, increase website traffic, and drive lead generation.
- Ensure that SEO efforts align with the brand’s messaging and positioning.
- Collaborate with SEO specialists to optimize content for search engines while maintaining brand relevance.

**5. Content Performance Analysis**:

- Monitor and analyse content performance metrics, including website traffic, engagement, and conversion rates.
- Use data-driven insights to identify opportunities for content optimization and improvement, while keeping brand alignment in mind.
- Collaborate with analytics teams to track and measure content performance against key performance indicators (KPIs).

**6. Brand Collaboration**:

- Collaborate closely with clients and brand strategists to understand the brand’s values, personality, target audience, and content requirements.
- Present content strategies, gain feedback, and align content deliverables with the brand’s vision and objectives.
- Act as a brand advocate and ensure that all content reflects the brand’s identity and messaging.
- Work with clients and creative to either evolve their brand or create a new direction.

**7. Content Team Leadership**:

- Provide guidance and mentorship to the content team.
- Set clear expectations, establish workflows, and ensure timely delivery of content projects while maintaining brand consistency.
- Foster a collaborative and innovative work environment within the content team.
- Foster a strong relationship between design, strategy and content.

**8. Content Quality Assurance**:

- Conduct thorough content reviews to ensure accuracy, consistency, and adherence to brand guidelines.
- Edit and proofread content for grammar, style, and formatting, while ensuring brand integrity.
- Collaborate with the team to maintain high-quality standards for all content deliverables.

**9. Industry Trends and Best Practices**:

- Stay up-to-date with industry trends, emerging technologies, and best practices in website development, content marketing, and branding.
- Share industry insights and best practices with the team to foster continuous improvement.

**Team responsibilities**
- Playing an active and contributing role in agency-wide process decisions
- Contribute to documentation creation and maintenance
- Positively and proactively face challenges
- Work closely with developers, content, and strategy to improve our creative solutions and collaboration efforts
- Work with colleagues around the

  • Head of Copy and Content

    5 months ago

    Reading, United Kingdom Blend Marketing Full time

    **About Blend** BlendB2B is one of the UK’s leading website development and inbound marketing agencies. A HubSpot partner specialising in the technology sector, we help businesses across the globe extract every last drop of value from their websites. How do we do this? By combining award-winning web design and carefully crafted, SEO-compliant copy, with...

  • Senior Marketing Executive

    1 month ago

    Reading, United Kingdom University of Reading Full time

    Henley Business School, one of the world’s top business schools and part of the University of Reading, is looking to appoint an ambitious Senior Marketing Executive (Content) to develop content supporting the marketing and promotion of the business school. Based at our Reading campus, one of Britain’s top green spaces, we offer excellent benefits...

  • Marketing Content Strategist

    4 weeks ago

    Reading, Reading, United Kingdom University of Reading Full time

    Henley Business School, a leading institution in the field of business education, is seeking a highly skilled Senior Marketing Executive to develop and implement content strategies that support the marketing and promotion of the business school. Based at our Reading campus, we offer a dynamic and collaborative work environment.This is an exciting opportunity...

  • Senior Marketing Content Specialist

    4 weeks ago

    Reading, Reading, United Kingdom University of Reading Full time

    About the RoleWe are seeking a highly skilled Senior Marketing Executive to join our team at Henley Business School. As a key member of our Communications Team, you will be responsible for developing and implementing content strategies to support the marketing and promotion of our business school.As a Senior Marketing Executive, you will have the opportunity...

  • Digital Content Manager

    4 weeks ago

    Reading, Reading, United Kingdom Generate UK Ltd Full time

    Content Executive Job DescriptionWe are seeking a highly skilled Content Executive to join our team at Generate UK Ltd. As a Content Executive, you will play a crucial role in creating and editing engaging content for our clients.Key Responsibilities:Develop and implement content strategies to support client business prioritiesWrite and edit high-quality...

  • Editor - Content Specialist

    4 weeks ago

    Reading, Reading, United Kingdom IQVIA Full time

    Job OverviewWe are seeking a skilled Content Editor to join our team at IQVIA. As a Content Editor, you will be responsible for editing copy for a wide range of materials to agreed style and specifications. This includes checking all stages of printed/digital materials from initial layouts to printers' proofs/final digital format.Key ResponsibilitiesEdit...

  • Editor - Content Specialist

    3 weeks ago

    Reading, Reading, United Kingdom IQVIA Full time

    Job OverviewWe are seeking a skilled Content Editor to join our team at IQVIA. As a Content Editor, you will be responsible for editing copy for a wide range of materials to agreed style and specifications.Key Responsibilities• Edit copy for a variety of materials, including reports, articles, and marketing materials, to ensure accuracy, clarity, and...

  • Content Producer

    1 week ago

    Reading, Reading, United Kingdom Stonor Recruitment Full time

    A leading developer in the Sports sector is seeking a Video focused Social Media Content Producer to join their team and work on exciting video and social projects across the UK, offering excellent prospects for growth and a chance to work with iconic names.The CompanyA highly respected developer and specialist in designing and building high-value sports...

  • Global E-commerce Content Designer

    7 months ago

    Reading, United Kingdom Roland Europe Group Ltd Full time

    **GLOBAL E-COMMERCE CONTENT DESIGNER** JOB OUTLINE: **Based**: UK/Europe **Working Schedule**: Hybrid working **Reports to**:Global Channel Marketing Manager **THE COMPANY**: **Roland Europe Group Ltd** Roland is a world leader in the design, manufacture and distribution of electronic musical instruments including; keyboards & synthesisers, guitar...

  • Product Content Specialist

    4 weeks ago

    Reading, Reading, United Kingdom Primark Full time

    Product Content AssistantAt Primark, we're looking for a skilled Product Content Assistant to join our team. As a key member of our Digital Content team, you'll play a crucial role in shaping the customer experience across our e-commerce platforms.Key Responsibilities:Define attribute requirements for Product Details Pages to enhance customer engagement and...

  • Content Designer

    5 months ago

    Reading, United Kingdom Department for Environment, Food and Rural Affairs (Defra) Full time

    **Job description** Content designers help to identify and match users’ needs to the right kind of content. They use language and other tools to help people find and do what they need to, in the way they need to. Content designers are comfortable using data and user research to make the right content decisions. They make sure users’ goals are met and...

  • Digital Content Specialist

    2 weeks ago

    Reading, Reading, United Kingdom Primark Full time

    Product Content AssistantAbout the RoleIn this exciting opportunity, you will play a key role in shaping the digital retail experience for our customers. As a Product Content Assistant, you will be responsible for the on-site execution of all products within your categories, ensuring that our product information is accurate, up-to-date, and presented in the...

  • Product Content Specialist

    4 weeks ago

    Reading, Reading, United Kingdom Primark Full time

    Product Content AssistantAt Primark, we're looking for a skilled Product Content Assistant to join our team. As a key member of our digital retail team, you'll play a crucial role in shaping the customer experience.Key Responsibilities:Define attribute requirements for the Product Details Page for all categories within your allocation.Lead Test and Learn...

  • Senior Content Producer

    1 week ago

    Reading, Reading, United Kingdom Stonor Recruitment Full time

    The OpportunityA vacancy has arisen for a Senior Content Producer to join Stonor Recruitment's client, a leading development company in the Sports sector. The successful candidate will work on exciting video and social projects across the UK, enjoying excellent prospects for growth and the chance to work with iconic names in the sector.The BusinessThis...

  • Content Developer, Sales Enablement

    5 months ago

    Reading, United Kingdom CrowdStrike Full time

    #WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a...

  • Content Operations Lead

    5 months ago

    Reading, United Kingdom Department for Environment, Food and Rural Affairs (Defra) Full time

    We are recruiting a Content Operations Lead to support the content design community in one of the UK’s largest government departments. Content designers are key figures in the teams that design and deliver services. They help their teams develop a deep understanding of user needs and how users interact with content. Their editorial skills allow their...

  • Junior Content Designer

    5 months ago

    Reading, United Kingdom Department for Environment, Food and Rural Affairs (Defra) Full time

    Junior content designers help to identify users’ needs and match them to the right type of content. You will use language and other techniques to help people get the information they need, in the way they need it. You make sure it’s easy to find, use and understand. You will use research and data to make the right content decisions. You help to make...

  • Digital Content Specialist

    2 days ago

    Reading, Reading, United Kingdom Primark Full time

    Job Title: Digital Content SpecialistEstimated Salary: £25,000 - £30,000 per annum (depending on experience)About PrimarkWe are a leading fast-fashion retailer with a focus on delivering high-quality products at affordable prices. Our team is passionate about creating an exceptional customer experience and driving business growth through innovative retail...

  • Product Content Specialist

    3 weeks ago

    Reading, Reading, United Kingdom Primark Full time

    Product Content AssistantAbout the RoleWe are seeking a highly skilled Product Content Assistant to join our team at Primark. As a Product Content Assistant, you will be responsible for the on-site execution of all products within your categories, coordinating product launches across the retail calendar, and working with stakeholders to ensure our product...

  • Video and Content Executive for Health and Fitness

    5 months ago

    Reading, United Kingdom Boss Digital Full time

    Thanks so much for checking out our job ad. **About the role** We're looking for a health and fitness content creator, with an emphasis on video content. They will be involved in creating a range of content across websites and social media. This person MUST be located within 40 minutes of Reading. Specific skills required: - Confident copy writer -...