Head of Brand

4 days ago


Reading, United Kingdom Thames Water Full time

**Who are we?**
Thames Water is the UK’s largest water and wastewater company. We make a daily difference to our 15 million customers by supplying 2.6 billion litres of water through 32,000 km of pipes, keeping taps flowing and toilets flushing.
At Thames Water, every one of our actions, big and small, matters every day. Water is essential to life, so our business is always open.
**What you’ll be doing**
The role of the **Head of Brand & Marketing**is to set the strategic direction, development, and governance of the Thames Water Brand and Marketing activity. This role oversees the Brand, Marketing, Creative Hub, and Social Media teams.
This role ensures all activity is outcome orientated and delivers plans that align with the strategic goals of the company i.e. increasing C-MeX scores and hitting Performance Commitment targets.Brand now drives the CES strategy and plans to address the factThames Water could receive £18m annual penalty. 50% of the C-MeX measure is based on the experience of “non-contactor” customers and their experience of Thames Water through different brand interactions. This role leads on the brand strategy, positioning,and platform that will inform the plan for the rest of the AMP.
This role is the Brand and Marketing lead in overarching corporate initiatives and strategies e.g. PR24, Vision 2050, Thames Tideway Tunnel, and overarching corporate narrative.
The Head of Brand & Marketing reports directly to the Retail Director and is part of their leadership team and is also part of the wider Thames Water leadership team and therefore has the associated responsibilities that come as part of these teams.
**What you should bring to the role**:

- Experienced brand and marketing professional with experience in all aspects of the marketing mix, strategy development, and execution
- Experience in leading a team of brand and marketing and social media professionals to deliver the right customer and business outcomes
- Experience working in large cross-functional organisations to deliver a common goal using effective governance
- Track record of converting strategy into action
- Excellent leadership, communication, and decision-making skills
- Excellent influencing, stakeholder, and leadership skills
- Proven collaborator
- Experience in working, influencing, and negotiating with external agencies and partners
- Contract and budget management

**What’s in it for you?**
We’re proud of the positive ways of working we’ve adopted during the pandemic, creating a more flexible and dynamic environment so all our colleagues can thrive. For our office-based roles, we’re moving to a hybrid approach with various options across workingfrom home, office, and our sites.
Our competitive salary and package include a bonus, car allowance, private healthcare, an excellent contributory pension, and 26 days of holiday per year increasing to 30 with the length of service.
Thames Water is a dynamic, rewarding, and diverse place to work, with opportunities around every corner. If you join our team, you’ll enjoy a fulfilling career, flexible working arrangements, and a wider benefits scheme including our benefits hub, which ispacked full of offers and information to save you money and support your wellbeing.
Find out more about working at Thames Water.
We deliver life's essential service so our customers, communities, and the environment can thrive. This means, that when a crisis happens, we all rally around to support our customers. As part of your role, you’ll be required to participate in a rota to provideCustomer Incident Support, as requested by the Company from time to time. This may be by supporting our customers on the frontline as an Ambassador or being part of the team managing the incident as a Control Tower Lead. This is incredibly rewarding, and you’llbe given full training - it’s also an excellent opportunity to learn more about our business and meet colleagues.


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