Brand Manager

3 days ago

Reading, United Kingdom Yell Full time

Yell is looking for a Brand Manager to lead on all elements of brand identity and activation for Yell.

Yell is a leading marketplace connecting local businesses with consumers and has significant reach in the UK. Yell is on an exciting growth journey in building a marketplace and is looking for support to further propel the brand.

Our values; Knowledge, Relationships, Integrity, Passion & Results really matter and how we work is just as important as what we do.

As the brand guardian, the Brand Manager will lead the wider cross functional team across product, digital, media and PR to drive brand growth. Responsible for creating and building the brand image of Yell and its marketplace to both B2B and B2C audiencesto drive awareness, consideration, usage and engagement.

Yell is looking for a dynamic, flexible, and eager individual wanting to be part of building a marketplace within a fast-paced organisation.

**Responsibilities**

Responsible for developing a unique and relevant positioning aligned to our right to play based on brand heritage and position within competitive landscape
Own the brand guidelines, driving the development of a unique look and feel, tone of voice and suite of brand assets
Ensure all marcomms, advertising, pr, social media, website and digital channel marketing is aligned to brand strategy and core positioning
Drive necessary external market research, customer panel insight and deep understanding of brand analytics and associated performance
Be the champion and guardian of Yell marketplace, both internally and externally
Keep up-to-date with latest trends to find creative opportunities across paid, earned and owned channels
Continually review performance against KPIs, monitoring ROI to further optimise plans.
Manage brand calendar and co-ordinate cross-functional project execution

This role will report into Head of Brand and Marcomms, with a dotted line into Head of Marketing and Partnerships Yell BU.

**Requirements**:
At least 5+ years of prior experience working in brand management
Experience with marketing to both B2B & B2C audiences
Experience of executing across all marketing channels
Good understanding of digital best practices
Highly skilled at driving change across a matrix organisation
Ability to project manage across teams and external agencies
Data-driven and analytical mindset
Excellent organisational skills and attention to detail
Experience within an E-commerce/ Marketplace business highly desirable

**What can Yell offer you?**

Excellent salary + benefits
Work in a completely agile environment
Work in a focused team
Flexible working around your needs. This is a home-based opportunity.

Here at Yell are embracing diversity in all its forms and fostering an inclusive environment for all colleagues to feel empowered to perform their best work with us. This is integral for our mission to Grow, Evolve & Transform.
We're an equal opportunity employer. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.
We seek people from diverse backgrounds to join us and become part of an inclusive company where you can feel like you truly belong.
We look forward to hearing from you

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