Brand Management Professional
2 days ago
Bayer, a leading healthcare and agricultural innovation company, is committed to solving the world's toughest challenges. Our mission is to make a positive impact on people's lives and contribute to a healthier, more sustainable future.
">Salary: £60,000 - £80,000 per annum, depending on experience
Job DescriptionWe are seeking an experienced Senior Brand Manager to join our Consumer Health team in Reading, UK. As a key member of our team, you will be responsible for developing and implementing effective brand management strategies to drive business growth and improve consumer engagement.
- Develop and execute end-to-end brand management plans, including market research, campaign development, and budget management;
- Collaborate with cross-functional teams to leverage market insights and identify sustainable growth opportunities;
- Set brand planning calendars, manage cross-functional activities, and ensure timely completion of all deliverables;
To succeed in this role, you will need:
- A commercial and digital-first mindset with experience in end-to-end brand management;
- Strong understanding of quantitative and qualitative market research methodology and consumer segmentation techniques;
- Experience in digital-first end-to-end integrated brand communication processes;
- Excellent project management skills and ability to work with cross-functional teams;
- Hands-on experience leading integrated agency teams and working with key media partners;
We offer a competitive compensation package consisting of an attractive base salary and annual bonus, as well as a range of benefits, including:
- Competitive pension scheme;
- Private healthcare;.
- Flexible and hybrid working arrangements;
- Wellness programs and support;
- Employee discount scheme;
- Support for professional growth and development;
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