Brand Development Manager

5 days ago


Reading, Reading, United Kingdom CV-Library Full time

Job Title: Brand Development Manager

About the Company

Our client is a leading player in the beauty and retail industry, with a strong presence in Ascot. We are looking for a talented Brand Development Manager to join their marketing team.

Key Responsibilities
  1. Create, coordinate, and execute B2B and B2C marketing campaigns and initiatives in line with the annual marketing calendar.
  2. Work as part of a team to deliver on company objectives and meet deadlines.
  3. Brief design projects, artwork, and assets for promotional cycles to ensure brand vision and campaigns are brought to life through online, media, and print.
  4. Provide marketing support to our franchise, sales, training team, and company stockists.
  5. Ensure all Mini Sites are continually updated to optimize engagement and communicate brand messages, promotional cycles, and product updates to increase conversion.
  6. Set up social media accounts.
  7. Activate lead generation adverts and content to support the franchise recruitment portal strategy.
  8. Populate B2B website with new products and promotions.
  9. Conduct market research including industry insights, trends, competitor launches, consumer buying behaviours, and market evolution.
  10. Support senior marketing team members.
  11. Proofread to produce accurate and high-quality work.
Requirements
  • A marketing qualification and/or experience working within a marketing team.
  • Solid foundation skills, knowledge, and experience in both digital and traditional marketing.
  • Experience working with beauty brands and/or retail (not essential but advantageous).

Salary Estimate: £38,000 - £50,000 per annum, depending on experience.



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