Head of Demand Generation

2 weeks ago


Reading, United Kingdom Armstrong Lloyd - Marketing Recruitment Full time

My client is a growing reputable B2B cloud Security business; they already have a strong track record and an exciting product with a strong proposition. They are looking for a Head of Demand Generation to make an impact in their growth journey. This rolegives you the freedom to test, measure and have a real effect on making a difference. Working alongside an experienced leadership team who is on a mission to grow this scaling business and build a best in class marketing team.
**Ideally looking for someone who can start as soon as possible.**
**Location**: This a full-time role, Hybrid remote - one day per week in the office in the South Reading area.
**THE HEAD OF DEMAND GENERATION DUTIES INCLUDE**:

- Collaborate with the product and sales team to guarantee valuable lead delivery and follow-up - construct a feedback workflow in order to consistently improve and optimise campaigns throughout the journey
- Present powerful, growth-motivated campaigns across USA and EMEA markets promote brand recognition, generate demand, and increase ROI and lead pipeline
- Full management responsibilities - run workshops, develop channel partner scope, execute successful campaigns across all channels from start to finish, with the inclusion of A/B testing strategies
- Constantly monitor and assess campaign and digital performance and make recommendations to improve success rates
- Work alongside product and content marketing to develop appropriate and related campaign message proposition

**THE IDEAL HEAD OF DEMAND GENERATION WILL HAVE**:

- Strong experience using automation tools such as HubSpot and SalesForce or similar
- Drive, motivation, persistency, and ability to think ‘outside the box’
- Previous experience with top funnel lead generation with a focus on the B2B SAAS space
- Targeting Tech to tech would be an advantage but not essential
- Proven experience of working with sales teams to work collaboratively towards KPIs, MQLs and SQLs
- Demonstrable experience of building campaigns across all channels:

- Experience working for a tech start-up would be ideal
- Digital and Channel Marketing Skills
- Strong SEO and PPC abilities

**WHY SHOULD YOU JOIN THIS BUSINESS AS HEAD OF DEMAND GENERATION?**:

- Working alongside a best class leadership team with in-depth cloud security experience
- Diverse, global culture and collaboration in international teams that are focused only on the best outcome
- Innovation and new ideas are encouraged
- Working directly with the Senior Leadership Team, you can make a huge impact and be directly part of the growth
- Commission scheme and competitive salary
- Great benefits package including wellness benefits
- Flexible working environment
- A smaller company where you will have a massive impact on the overall marketing strategy
- Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process._



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