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Demand Generation Leader

4 months ago

Reading, United Kingdom Enghouse Full time

**Who we are**:
Established in 1984, Enghouse Networks, a subsidiary of Enghouse Systems Limited (TSX:ENGH) has grown into one of the world’s most reliable telecommunications technology and solutions providers.

Our commitment is to successfully deliver solutions that can enable digital transformation ultimately building a connected global community.

From edge to cloud, we support service providers to plan, design, engineer, monitor, protect and simplify network complexity in a vendor-agnostic NFV and SDN ecosystem.

**The Role**:
We are looking for a Demand Generation Leader for EMEA to join our rapidly growing global marketing team.

This role requires a savvy marketer with strong business and technical acumen. You will succeed if you are the type of person that understands how to work with sales at all levels as well as other internal business stakeholders. _This is a Hybrid position._

**Responsibilities**:

- You will be responsible for developing and executing a data-driven marketing strategy and performance-based demand generation campaigns to drive new business and generate new opportunities
- Create and drive comprehensive digital marketing campaigns, multi-channel integrated campaigns, and programs to support sales to reach revenue goals on our suite of collaboration solutions.
- Establish and maintain a deep understanding of customer segments/personas, market intelligence, and team dynamics based on sound internal and external customer insights.
- Track, measure, and analyze campaign performance to constantly improve overall program effectiveness and increase the impact of marketing on revenue and profitability.
- Assist the content team in developing and evolving messaging and collateral.
- Promote and assist with event management, including webinars, in-person events, etc.
- Institute a continuous improvement cycle for all marketing efforts and provide weekly, monthly, and yearly reporting against established KPIs.
- Create full lifecycle nurture campaigns.
- Execute all initiatives ensuring compliance with governing laws, clients, and vendors.
- Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms

**What you bring**
- 3+ years of Telecom industry experience. Preferably in OSS & BSS
- Bachelor’s degree in marketing or a related field and 3+ years’ B2B experience, including 2+ years in a B2B marketing manager, product marketing, brand manager, market research, etc, role.
- Demonstrated success in generating qualified inbound leads through integrated multi-channel campaigns.
- Hands-on experience in developing and executing segmented and targeted marketing campaigns
- Proven success in developing and executing research to uncover customer needs and considerations and then transforming the findings into recommendations.
- Experience in KPI measurement and analytics
- Ability to navigate and generate data insights from Salesforce.

**What we offer**:

- Competitive Salary
- Join a globally diverse and growing team
- Working with Cloud and other cutting-edge technology
- Growth opportunities
- Benefits and vacation
- Work-life balance

We thank all applicants for their interest; however, only those selected for an interview will be contacted. Enghouse Systems is an equal-opportunity employer.