Head of Marketing

2 weeks ago

Reading, United Kingdom Coeo Ltd Full time

Coeo are a Microsoft Data and Analytics Partner focused on helping businesses make the most out of their data. We have deep technical and commercial experience delivering and managing Microsoft Data solutions to help our clients innovate, optimise their costs, and maximise the benefits from their investments in data and cloud.

Coeo have been established for over 15 years and exclusively focus on Microsoft technologies. Our mission is to “help clients predict their future” through the better use of data, technology, people, and processes. To do this, we focus on:

- Data Strategy & Data Governance
- Analytics Consultancy
- Data Platform Consultancy
- AI & Machine Learning Consultancy
- Managed Services for Cloud Data solutions

Record breaking growth and increasing market opportunity enables us to invest in growing our Business Development team. We believe now is the right time build future capability with a new Head of Marketing.

You will work closely with Sales Leadership and Head of Strategic Alliances and will be jointly accountable for achieving growth. This role requires a self-motivated individual who can take ownership of the end-to-end marketing life cycle, driving sales of our managed services, consulting services and Intellectual Property, while building our marketing capability, developing, and mentoring those around you.

Key Responsibilities:

- Set marketing objectives aligned to the overall business objectives, monitor and report the progress against the objectives
- Define, Plan, and execute the marketing plan for the business
- Request, manage and report on the marketing budget to maximise the return on investment
- Setting and monitoring KPIs for the marketing team ensuring that the business is optimised using data to make decisions based on evidence
- Generating Marketing Qualified Leads (MQLs) and passing these opportunities to sales. Working together to learn and refine how MQLs convert to long term partnership and revenue to inform future campaigns. Identify opportunities in the market and co-ordinate with managers and the leadership team to capitalise on the opportunity and drive growth
- Research the experience of our clients, interacting with the business and drive improvements in client engagement
- Work with our suppliers (marketing agency and web developers) to continue the development of the visual identity of our brand on our website, social media, and offline marketing collateral, to enhance the buying journey and maximise conversion of visitors to sales orders
- Tell brand stories, inviting and supporting clients, partners, and the team to participate in the narrative
- Designing, planning, and overseeing marketing campaigns. This includes monitoring campaigns and adapting to performance as needed.
- Building the marketing team and mentoring them
- Support the development of our Intellectual Property with product marketing
- Managing our Marketing Automation Platform (Hubspot)
- Amplify Coeo’s brand within the market through participation in suitable events, publishing of client case studies & industry thought leadership content
- Keeping up to date with best practices and trends in marketing, technology, and our clients markets

Skills and Experience:

- Demonstrated experience developing and executing successful marketing campaigns that drive demand and generate new business
- Experience building and leading a B2B marketing function within a high growth Microsoft (or similar) professional service or managed service partner business preferably specialising in Data and AI, able to demonstrate experience co-marketing with a cloud partner such as Microsoft, Google, or AWS
- Proven track record managing high performing teams and external agencies
- Excellent written and verbal communication skills
- Strong analytical skills with the ability to assemble, interpret, and provide a narrative on data leading to data-driven decisions
- Ability to work effectively leading cross-functional teams to deliver projects that make business impact
- Demonstrated production of narrative-based content for online and offline use, developing presentation material to be delivered by others as well as delivering engaging presentations yourself
- Highly developed organisational and time management skills

**Diversity and Inclusion**

Coeo are a caring, understanding equal opportunity employer which celebrates Diversity and has a commitment to Inclusion. All applicants will be considered for employment with us without attention to age, race, colour, religion, sex, sexual orientation, gender identity, national origin, and disability status.

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