Senior Social Media Executive

6 months ago


Cheadle Hulme, United Kingdom Gee Hair Full time

**Responsibilities**:
**Content Creation**:Develop captivating content, including high-quality photos and videos, aligned with the brand's new sophisticated direction.
Actively participate in weekly video shoots, taking charge of brainstorming shoot ideas, conceptualizing, and executing entire shoots.
Oversee and mentor a content creator intern, ensuring the integration of innovative ideas and adherence to brand guidelines.

**Social Media Expertise**:Craft compelling captions for Instagram posts, emphasizing the brand's refinement and rebranding goals.
Implement content strategies for events like Black Friday and Christmas, demonstrating a keen understanding of seasonal campaigns.

**Content Strategy**:Provide feedback on newsletters, blog posts, and written content to maintain consistency and excellence.
Source and collaborate with influencers and UGC sources to diversify and enrich content.

**Brand Rebranding**:Actively contribute to the brand's repositioning, infusing creativity and class into content strategies.
Brainstorm and execute ideas that reflect the brand's new image, ensuring a cohesive and elegant narrative.

**Innovative Thinking**:Generate fresh ideas to enhance the brand's visibility and resonance in the market.
Collaborate with the marketing team to align content creation with broader business goals.

**Industry Knowledge**:Demonstrate a deep understanding of the hair extension industry, staying abreast of trends and competitor activities.
Possess impeccable selling skills and know how to sell through content.

**Content Sourcing and Editing**:Oversee the sourcing of content from influencers and user-generated sources to amplify brand presence.
Utilize Canva to a high standard for graphic design and edit videos on Final Cut Pro for video content.

**Qualifications**:

- Proven experience as a Social Media Executive, with at least 3 years of experience, preferably in the beauty or fashion industry.
- A marketing qualification.
- Strong portfolio showcasing expertise in photography, videography, and written content.
- Familiarity with content creation tools and platforms, including Canva and Final Cut Pro.
- In-depth knowledge of social media trends and algorithms.
- Excellent written and verbal communication skills.
- Impeccable selling skills and experience in selling through content.

**Salary**:The salary for this position ranges from £24,000 to £37,500, depending on your experience and level of work.

**Employment Type**:Full-time position.

**Application Activity**:

- Three sample Instagram posts/captions reflecting the classier and more premium direction Gee Hair is moving towards with the rebrand.
- A brief outline for a newsletter that aligns with the new brand image.
- An innovative concept for a video shoot that exemplifies the brand's elegance and sophistication.

**Additional Information**:
**Salary**: £24,003.00-£37,500.00 per year

**Benefits**:

- Casual dress
- Company pension
- Employee discount
- Flexitime
- Free parking
- Sick pay
- Store discount
- Work from home

Schedule:

- Flexitime
- Monday to Friday
- Weekend availability

Ability to commute/relocate:

- Cheadle Hulme: reliably commute or plan to relocate before starting work (required)

**Education**:

- Certificate of Higher Education (preferred)

Work Location: In person


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