Senior Marketing Content Specialist

5 months ago


Cheadle Hulme, United Kingdom Gee Hair Full time

**Job Title**:
Content Marketing Manager

Gee Hair, a growing name in the hair extension industry, is on the lookout for a Senior Marketing Content Specialist to join our dynamic team. We're in the midst of a rebrand and are eager to find a visionary leader to lead our content creation, elevating our brand presence and driving sales.

**You'll play a pivotal role in the following key areas**:
**Content Creation and Coordination**:

- Develop and oversee a comprehensive content creation planner for social media and newsletters.
- Collaborate with a social media apprentice to produce compelling and visually stunning content.
- Coordinate and manage shoots from concept to execution, planning a content calendar.

**Content Strategy and Brand Alignment**:

- Utilise extensive experience to identify content types that resonate well on social media.
- Ensure all content seamlessly aligns with our branding, employing proven strategies to drive sales.
- Proficient in Canva to craft visually appealing and on-brand graphics.

**Newsletter Oversight**:

- Manage and optimise the newsletter strategy for effective communication.
- Oversee and plan the creation of engaging newsletters aligned with overall marketing goals, developing a newsletter calendar.

**Metrics and Growth**:

- Use data-driven insights to measure KPIs and demonstrate continuous improvement.
- Develop strategies to increase leads and enhance overall social media and newsletter, influencer outreach performance.

**Influencer Management**:

- Spearhead influencer outreach and strategy, engaging with influencers, user-generated content, celebrities, and celebrity stylists.

**Campaign Implementation**:

- Ensure successful implementation and execution of brand campaigns aligned with the overall marketing strategy.

**Content Design**:
**Analytical Skills**:

- Utilise spreadsheets to measure and analyse the success of marketing efforts, identifying key areas for growth.

**Qualifications and Requirements**:

- Marketing degree or equivalent qualification.
- Background in the hair, beauty, or fashion industry.
- In-depth knowledge of hair extensions and the related industry.
- Proficiency in Final Cut Pro for video editing and overseeing video production. Must be able to use Canva to a high standard. Already familiar with creating captivating in-house content. Knowledgeable about the importance of lighting.

**Salary**:
We are committed to providing a dynamic and growth-oriented work environment where your skills and expertise will be valued. Join our team and be part of shaping the future of our brand

**Salary**: Up to £48,000.00 per year

**Benefits**:

- Casual dress
- Company pension
- Employee discount
- Flexitime
- Free parking
- Sick pay
- Store discount
- Work from home

Schedule:

- Flexitime
- Monday to Friday
- Weekend availability

Ability to commute/relocate:

- Cheadle Hulme: reliably commute or plan to relocate before starting work (required)

**Education**:

- Certificate of Higher Education (preferred)

Work Location: In person



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