Senior Marketing Content Specialist
5 months ago
**Job Title**:
Content Marketing Manager
Gee Hair, a growing name in the hair extension industry, is on the lookout for a Senior Marketing Content Specialist to join our dynamic team. We're in the midst of a rebrand and are eager to find a visionary leader to lead our content creation, elevating our brand presence and driving sales.
**You'll play a pivotal role in the following key areas**:
**Content Creation and Coordination**:
- Develop and oversee a comprehensive content creation planner for social media and newsletters.
- Collaborate with a social media apprentice to produce compelling and visually stunning content.
- Coordinate and manage shoots from concept to execution, planning a content calendar.
**Content Strategy and Brand Alignment**:
- Utilise extensive experience to identify content types that resonate well on social media.
- Ensure all content seamlessly aligns with our branding, employing proven strategies to drive sales.
- Proficient in Canva to craft visually appealing and on-brand graphics.
**Newsletter Oversight**:
- Manage and optimise the newsletter strategy for effective communication.
- Oversee and plan the creation of engaging newsletters aligned with overall marketing goals, developing a newsletter calendar.
**Metrics and Growth**:
- Use data-driven insights to measure KPIs and demonstrate continuous improvement.
- Develop strategies to increase leads and enhance overall social media and newsletter, influencer outreach performance.
**Influencer Management**:
- Spearhead influencer outreach and strategy, engaging with influencers, user-generated content, celebrities, and celebrity stylists.
**Campaign Implementation**:
- Ensure successful implementation and execution of brand campaigns aligned with the overall marketing strategy.
**Content Design**:
**Analytical Skills**:
- Utilise spreadsheets to measure and analyse the success of marketing efforts, identifying key areas for growth.
**Qualifications and Requirements**:
- Marketing degree or equivalent qualification.
- Background in the hair, beauty, or fashion industry.
- In-depth knowledge of hair extensions and the related industry.
- Proficiency in Final Cut Pro for video editing and overseeing video production. Must be able to use Canva to a high standard. Already familiar with creating captivating in-house content. Knowledgeable about the importance of lighting.
**Salary**:
We are committed to providing a dynamic and growth-oriented work environment where your skills and expertise will be valued. Join our team and be part of shaping the future of our brand
**Salary**: Up to £48,000.00 per year
**Benefits**:
- Casual dress
- Company pension
- Employee discount
- Flexitime
- Free parking
- Sick pay
- Store discount
- Work from home
Schedule:
- Flexitime
- Monday to Friday
- Weekend availability
Ability to commute/relocate:
- Cheadle Hulme: reliably commute or plan to relocate before starting work (required)
**Education**:
- Certificate of Higher Education (preferred)
Work Location: In person
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