Social Media

1 week ago

Cheadle, United Kingdom Manchester Fertility Full time

**Job Overview**

**Key Responsibilities**

**Developing Social Media Strategy**:

- Create and implement comprehensive social media strategies that align with the company's brand identity, goals, and target audience.
- Manage and oversee social media content calendars, ensuring timely and consistent posting across all platforms (e.g., Facebook, Instagram, Twitter, and TikTok).
- Stay updated with the latest social media trends, tools, and best practices to ensure the company's social media presence remains innovative and effective.

**Content Creation**:

- Design high-quality graphics and visuals using tools such as Adobe Creative Suite (Photoshop, Illustrator) and Canva.
- Produce engaging video content using video editing software (e.g., Adobe Premiere Pro, Rush, Final Cut Pro, or similar).
- Craft compelling and engaging social media captions tailored to the voice and tone of the brand.
- Collaborate with other team members, including designers, copywriters, and marketing professionals, to create cohesive and engaging social media campaigns.
- Collaborate with external partners and providers to maximise new opportunities.
- Oversee and optimise our User-Generated Content (UGC) and influencer engagement strategies.
- Mentor our Digital Marketing Apprentice in all aspects of social media

**Analytics and Reporting**:

- Utilise social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social or In-App analytics to track performance metrics, including engagement, reach, impressions, and follower growth.
- Analyse data to gain insights and inform future social media strategies and campaigns.
- Prepare and present regular reports on social media performance to stakeholders, highlighting successes, trends, and areas for improvement.

**Community Management**:

- Monitor and respond to comments, messages, and mentions across all social media platforms in a timely and professional manner.
- Foster and grow the online community, encouraging engagement and interaction with the brand.

**Requirements**:
**Education and Experience**:

- Proven experience as a Social Media Executive or similar role, with a portfolio of successful social media campaigns, graphics, and video content.
- Qualification in Social Media, Digital Marketing, Graphic Design, Video Production, or a related field.

**Skills**:

- Strong understanding of social media platforms, their respective audiences, and best practices.
- Proficient in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator) or Canva.
- Skilled in video production and editing using software like Adobe Premiere Pro, Final Cut Pro, or similar.
- Excellent writing skills with the ability to create engaging and persuasive captions.
- Analytical mindset with experience using social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social).
- Strong organisational and time management skills, with the ability to manage multiple projects and deadlines.

**Personal Attributes**:

- Creative thinker with a passion for social media and digital marketing.
- Detail-oriented and committed to producing high-quality work.
- Ability to work independently as well as collaboratively in a team environment.
- Strong communication and interpersonal skills.
- Thrives in a fast-paced environment

**Benefits**:

- Competitive salary and benefits package.
- Contributory pension scheme
- Private healthcare insurance
- Training and development programme
- Employee Assistance Programme

**Hours**:37.5 per week

**Contract Type**:Full-time, permanent

**Location**:Cheadle, South Manchester

Pay: £30,000.00-£35,000.00 per year

**Benefits**:

- Company events
- Company pension
- Private medical insurance

Schedule:

- Monday to Friday

Ability to commute/relocate:

- CHEADLE: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Social media marketing: 1 year (required)

Work Location: In person

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