Strategic Marketing Effectiveness Lead

2 weeks ago


London, United Kingdom Datatech Analytics Full time

**Description**:
Strategic Marketing Effectiveness Lead
(Senior/Executive Director - hands on)
Location: London/Hybrid

**Salary**: Negotiable £75,000 - £100,000 DoE
J12549

A leading media agency are searching for a Senior Business Director or Executive Director to join the team, to help provide best in class strategic and statistical analysis, and marketing effectiveness solutions for private sector clients and media agencies.

Crucial to the role is having strong applied statistical skills, as well has having a good ability to manage a team and be able to successfully liase with clients and stakeholders. A sound ability to craft the story' from the analysis is vital, to deliver valuable and useful insights to our clients and stakeholders. Also solid data science skills are needed to advise the data and anallytics team, as well as knowledge of media data systems and disaggregate data sources and systems.

You will be required to
- Have good experience of working in marketing effectiveness, excellent analytic and statistical capabilities and effective project management skills as well as client and agency facing skills
- Be involved with day to day management of multiple client projects, managing a team and working to improve processes and templates for increased efficiency
- Involvement in future development and quality control strategy of the database (campaign level data), Line of sight system (weekly metrics, when available) and disaggregate datasets plus automation of flow between theses.
- Coaching and development of the team (junior analysts to managers) working on reporting, visualisation and analytical projects along with line management responsibility - the professional and technical development of team members
- Lead and develop internal stakeholder relationships within media agencies, acting as the expert for your field,
- Excellent data communication and presentation skills
- Responsible for project management, setting project milestones, including delivery of projects to deadlines together with other senior managers
- You need to be
- Highly organised, self-motivated and proactive, with the ability to manage the delivery of projects across internal and external clients effectively
- Strong attention to detail is essential with clear/concise communication both verbal and written to a number of audiences
- Proactive, collaborative and positive attitude with all stakeholders
- Good understanding of classical statistics, but strong leader in machine learning, automation, reporting and simulation techniques
- Ninja level MS Excel
- Experience and passion for improving data systems, analysis, reporting and flow,with skills in both R and Python.

Datatech is one of the UK's leading recruitment agencies in the field of analytics and host of the critically acclaimed event, Women in Data.


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