Marketing Analytics and Effectiveness Specialist

4 weeks ago


London, United Kingdom in Newbury Full time
Marketing Analytics and Effectiveness Specialist

Salt

Posted today

Full Job Description

Full Job Description Job Description

I’m working witha variety of agencies and brands looking to undercover valuableinsights that drive business growth. As a Marketing Analyst /Measurement Specialist, you will play a crucial role in analysing andinterpreting data to inform marketing strategies and decision-makingprocesses.

  • Day rate £325 - £400 per day,IR35 TBC
  • Hybrid working in London
  • Long termcontracts

You will:

-- Conduct anin-depth analysis of marketing campaigns, customer behaviour, andmarket trends to identify opportunities for optimisation

--Develop predictive model and statistical analysis to forecast andevaluate marketing performance

-- Utilize SQL to extract andmanipulate data from various sources to support marketing analyticsinitiatives

-- Contribute to the development of dashboards andreporting tools to track key performance indicators and monitormarketing effectiveness

You will need:

--Strong, demonstrable experience within digital marketing analytics andeffectiveness

-- Strong proficiency in SQL for data extraction,manipulation, and analysis

-- Strong analytical skills, with adeep understanding of statistical methods and techniques

--Ideally experience within programming languages such as python foranalysis and visualization

-- Excellent communication skills,with the ability to effectively present findings to non-technicalaudiences

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