Marketing Analytics and Effectiveness Specialist
4 weeks ago
Salt
Posted today
Full Job DescriptionFull Job Description Job Description
I’m working witha variety of agencies and brands looking to undercover valuableinsights that drive business growth. As a Marketing Analyst /Measurement Specialist, you will play a crucial role in analysing andinterpreting data to inform marketing strategies and decision-makingprocesses.
- Day rate £325 - £400 per day,IR35 TBC
- Hybrid working in London
- Long termcontracts
You will:
-- Conduct anin-depth analysis of marketing campaigns, customer behaviour, andmarket trends to identify opportunities for optimisation
--Develop predictive model and statistical analysis to forecast andevaluate marketing performance
-- Utilize SQL to extract andmanipulate data from various sources to support marketing analyticsinitiatives
-- Contribute to the development of dashboards andreporting tools to track key performance indicators and monitormarketing effectiveness
You will need:
--Strong, demonstrable experience within digital marketing analytics andeffectiveness
-- Strong proficiency in SQL for data extraction,manipulation, and analysis
-- Strong analytical skills, with adeep understanding of statistical methods and techniques
--Ideally experience within programming languages such as python foranalysis and visualization
-- Excellent communication skills,with the ability to effectively present findings to non-technicalaudiences
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