Marketing Effectiveness Manager
2 weeks ago
A B2B financial services provider is seeking a Marketing Effectiveness Manager to establish a reporting framework for all marketing & communications campaign performance across a number of key regions globally.
**Responsibilities**:
- Establish a reporting framework for all marketing & communications activity
- Provide digestible, regular performance reports for all marketing & comms activity to key stakeholders
- Make suggestions to improve performance of all marketing & comms activity across the regions
- Put together regular competitor benchmarking to ensure marketing & comms strategy remains competitive
- Be an oversight of marketing & communications lead generation strategy to demonstrate value of marketing activity to senior internal stakeholders
- Work closely with marketing & communications team to ensure stakeholder reporting on a regular basis
**Skills required**
- Track-record of managing multi-channel reporting framework and delivery in fast paced business
- **Experience of working in financial services or a regulated market would be an advantage but experience of other sectors would be considered**:
- Understanding of core analytics platforms, and any necessary integration with central systems
- Previous experience implementing lead generation structure from digital platforms
- Experience working with challenging/time-pressured stakeholders
- UK experience is essential
**c£45-48,000 + 10-15% Bonus + Benefits
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