Global Investment Effectiveness Lead

3 weeks ago

London, United Kingdom PlatformGSK Full time

Company Description
**Publicis LEON** is a bespoke 120 person strong, Publicis Media agency proposition for Haleon the newly launched rebrand of GSK Consumer Health, looking after flagship household health care brands such as Sensodyne, Voltaren, Panadol, Aquafresh and many more. This role sits within the strategy team delivering for the Global Marketing department for Haleon.

**TRUST**
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.

**TALENT**
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

**TRANSFORMATION**
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

**Job Description**:
**Haleon** have undergone significant evolution under the new brand launch and to continue with their rapid growth - in terms of media / investment it means a conscious shift from efficiency and media rate obsessions to effectiveness, quality of inventory and responsible, transparent and ethical media investment.

As a result of this there’s a need for a new role to support these ambitions and drive required change at pace with consistency - across all channels & business units (BU) / markets.

This is a senior level role, part of the Investment Pillar / Team within the Global Leon Investment Team. This role will need to work with all of the 92 countries (14 BUs) to re-balance the media mix, media quality, and media creative opportunities to drive the value of more effective inventory. It will involve inspiring local markets to test new media opportunities creatively and efficiently.

The Investment Pillar sits alongside the Account Management Pillar (Local Market / BU Activation & Support), Strategy Pillar (Overall Media Strategy and individual Brands strategy), Measurement & Learning Pillar (data, reporting, Test & Learn, Capability). All working closely together to deliver a holistic & integrated media output to Heleon Global & BUs.

**Key Responsibilities**

The key areas of focus are:

- ** Managing the roll out and adoption of newly defined investment-effectiveness KPIs across all media channels** (i.e. implementing Haleon’s new Value Methodology - defined by Leon, Haleon and a 3rd party consultancy). This will involve working with both Haleon teams and auditors
- ** TV - Manage global discussions on KPIs. Support local markets in achieving the KPIs**:

- Digital - work with global digital team, and markets to define the effective and efficient ways of managing investment
- All other media /sponsorship/media creativity - Inspire and transform current investment practices to more innovative and impactful implementation strategy with the local markets
- ** Thought leadership and innovative value measurement**- Proactively share industry possibilities and opportunities for newer media, or new measurement of effectiveness for existing media
- ** Support Haleon’s ambition of accelerating Responsible Investment (TV specifically) - **working closely with the workstream owner, bringing channel specific expertise to support local markets in their ability to deliver on responsible investment goals, closely aligned with effectiveness KPIs.

Beyond the two objectives above we are looking for someone who works in an integrated and collaborative manner with the global leadership team across media strategy, category, measurement, account management, digital commerce, and investment best practice COE. And looking at transparent growth and revenue opportunities.

There will be one Manger reporting directly into this role and proactively supporting on these goals. In addition to the Manager there will be 2 regional TV trading leads working closely with you to support & manage local level trading conversations about performance & commitments.

As these workstreams are closely linked to the overall Haleon media effectiveness goals the wider Leon team will be regularly engaged in these also, inclusive of the Head of Investment who will oversee the overall strategic direction.

**Deliverables**
- Successful landing the new effectiveness practices in all relevant markets (inclusive of relevant supporting materials / capability sessions)
- Adoption of new methodologies in all relevant markets & delivering on target (keeping open dialogue with markets in embedding the new practices)
- Delivering clear roadmap and goals for Investment shifts in identified / relevant markets
- Driving and / or participating in new trends POVs (e.g. introcuding channels that are new to Haleon’s media mix)

**Qual

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