CRM Executive

6 months ago

London, United Kingdom Nuffield Health Full time

HEAD OFFICE

CRM Executive

**CRM Executive**

Hybrid Working/Barbican | Acquisition and Retention Marketing| Permanent | Full-Time

Competitive salary, depending on experience

37.5 hours per week

Nuffield Health is the charity that’s building a healthier nation, one day at a time. From award-winning hospitals and leisure facilities to flagship community programmes - we’ll do whatever it takes to look after the UK’s wellbeing. It starts with passion and commitment to quality. It starts with you.

As a **CRM Executive**, you will be pivotal in delivering our CRM transformation. You will understand how to exploit CRM platform / ESP capability to drive customer value and optimised customer experience through creation of connected, data-driven, triggered, personalised lifecycle journeys and communications across a customer’s health and wellbeing experience.

Help us build a healthier nation by delivering CRM campaigns, communications and automated lifecycle journeys using Salesforce Marketing Cloud that deliver customer lifetime value. This is a great opportunity to work in an innovative company across multiple products and service lines in B2C and B2B.

**As our CRM Executive, you will**:

- Plan and execute omni-channel customer lifecycle journeys and communications i.e. Onboarding and Welcome programmes.
- Produce valuable and informative customer service communications.
- Manage a marketing and servicebacklog of campaigns, communications, events and messaging requirements.
- Constantly measure and provide reporting on performance for CRM activity to help optimise future campaigns, communications and journeys.
- Maximise performance of your customer lifecycle journeys, campaigns and communications through test, measure learn (experimentation) and understanding of our customers through insight.
- Ensure that Salesforce is equipped with data to adequately supply and enhance the performance of Marketing Cloud.
- Work with stakeholders and IT to improve data quality and integrity maximising reach. This will include managing duplicates, incorrect data input, customer request changes as varying examples.
- Have a good understanding of GDPR and how this impacts how we manage data and different communications sent from our Marketing teams.

**Helping you feel good.**

We want you to love coming to work, feeling healthy, happy and valued. That’s why we’ve developed a benefits package with you in mind. From free private healthcare to gym membership, a cycle to work scheme and more. At Nuffield Health, we take care of what’s important to you.

**Join Nuffield Health and create the future you want, today.**

**It starts with you.**
- LocationLondon
- Contract typePermanent
- ReferenceJR0073524

REWARDS & BENEFITS

Helping you be and feel your best.

Annual Leave

25 days + Bank Holidays, increasing to 27 days after 5 years and to 30 days after 10 years of service.

Nuffield Health Healthcare Plan

Membership is free for employees and you can add partner and dependants at your own cost.

Financial Wellbeing

A range of employee benefits through a Financial Wellbeing provider - including affordable loans repaid through salary, access to your pay when you need it, simple savings, a government Help to Save scheme and money insights.

Cycle to Work Scheme

Save money, get fit and reduce your carbon footprint by taking advantage of this tax-efficient scheme to get a new bike.

Gym Membership

Free membership to any Nuffield Health gym, plus discounted memberships for family members.

Online GP

Discounted access to secure video and telephone GP consultations and a suite of healthcare management tools, provided by digital healthcare company Doctor Care Anywhere.

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