CRM Executive

5 months ago

London, United Kingdom The Big Table Group Full time

We've got a fantastic new role to share with you. We are currently looking for a dynamic and motivated **CRM Executive** to join the team.

**The main purpose of the role is to**:
Support our customer data platforms (CDP) and collaborate closely with the groups CRM Manager.

You will play a pivotal part in refining personalised guest communications and implementing automated customer journeys to elevate the effectiveness of our digital marketing campaigns for new and returning guests.

**Specific duties would include**:

- Collaborate with the CRM Manager to leverage the guest data within our CDP (Bloomreach) to develop and execute personalised and timely communication strategies that resonate with each brand's target audience.
- Focusing on improving guest advocacy, frequency, referrals and personalisation by customer’s preference, lifestyle or transactional history.
- Improving our customer data to offer better, more-targeted guest messaging.
- Research into emerging digital and industry trends to create engaging and relevant content that aligns with the brand's values, promotions, and special offers.
- Work closely with the CRM Manager and the Group Head of Digital to design and implement automated customer journeys that enhance the guest experience throughout their lifecycle*
- Providing insights (supporting reporting function from the CRM team to the wider business) to the CRM Manager and Group Head of Digital to guide strategic decisions related to guest engagement and digital marketing efforts.
- Work closely with our technical teams and 3rd parties to ensure data accuracy and the continuous improvement of quality.

**To be successful in this role you will need**:

- Minimum 18 months experience as a CRM Executive/ Analyst or similar role. With a focus on customer journey automation and CDP daily support and activation
- Experience in CRM, digital marketing, or closely related roles within high volume transactional customer focused industries.
- Proficient in working with Customer data Platforms (CDPs) and marketing automations platforms.
- Strong analytical skills and ability to interpret data and generate actionable insights
- Good experience of working with project workstreams with the ability to priorities and handle multiple project tasks and responsibilities simultaneously

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