CRM Executive

2 weeks ago


London, United Kingdom Burman Recruitment Full time

CRM Executive

Are you passionate about digital marketing and customer relationship management? Do you want to make a meaningful impact in student recruitment and digital transformation at a forward-thinking institution? If so, we want to hear from you


About Us

Our institution is committed to delivering world-class education and research while enhancing the student experience. The Marketing and External Relations department plays a key role in achieving these objectives by driving integrated marketing strategies, building our external profile, and supporting student recruitment.

As part of the Digital Team, you will work at the forefront of the institution’s digital presence, including overseeing our CRM system, external website, and social media strategies. This is your opportunity to be part of a dynamic and supportive team dedicated to innovation and excellence.


The Role

We are looking for an enthusiastic and skilled CRM Executive to manage and develop our student recruitment-focused CRM platform. Reporting to the Head of Digital, you will play a vital role in embedding and optimizing our CRM system, ensuring it aligns with recruitment and marketing processes.

Your responsibilities will include:

  • Configuring and maintaining the Student CRM platform to enhance recruitment processes.
  • Managing automated email communications to nurture leads and improve student engagement.
  • Processing and analysing event and recruitment data to inform strategic decisions.
  • Supporting the planning and execution of student recruitment events, both on-campus and online.
  • Producing metrics and reports to assess the effectiveness of campaigns and activities.
  • Providing expert advice to staff on CRM best practices and email marketing strategies.
  • Ensuring compliance with data protection regulations, including GDPR.


What We’re Looking For

We are seeking someone with:

  • A degree or equivalent experience.
  • Hands-on experience with CRM systems and digital marketing platforms.
  • Strong data management skills and attention to detail.
  • Knowledge of CRM techniques and technologies.
  • Excellent organizational and multitasking abilities.
  • A proactive and collaborative approach to problem-solving and teamwork.

Experience in education marketing or student recruitment is desirable but not essential.


Why Join Us?

  • Competitive Salary
  • Generous Leave Entitlement: 30 days of annual leave, plus 8 statutory and additional holidays.
  • Hybrid Working: Work on campus and remotely with a flexible schedule (minimum 60% on-site).
  • Development Opportunities: Be part of a vibrant environment that values innovation and professional growth.
  • Pension Scheme: Automatic enrolment in a highly regarded pension plan.


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