Head of Performance Marketing

2 months ago

Aylesbury, United Kingdom Agria Pet Insurance Full time

**Agria Pet Insurance** has a fantastic opportunity for a **Head of Performance Marketing **to join our team. This is a **Hybrid **role and will consist of working from home and our **Aylesbury office. **You will join us on a** full time, permanent **basis** **and in return, you will receive a **competitive salary.**

**Agria Pet Insurance** is one of the UK's leading specialist pet insurance providers. We only provide insurance for animals, so truly understand and care about our customers and their beloved pets - especially as most of our team are pet parents, and we're all animal-lovers. Our passion for pets means that we are trusted by the Kennel Club and many other significant affinity partners to provide lifetime pet insurance in their names.

Working closely with animal welfare organisations, vets and breeders, gives us deep insight on what's best for pets. And we give back too - including supporting hundreds of animal rescues, protecting for over 80,000 rescued animals, and through donations of over £1m to animal charities.

We are a strong, growing business with a supportive ethos and family feel. We became one of the UK’s Best Workplaces in 2020, were awarded Most Trusted Pet Insurer in 2021 and are proud to be the only carbon positive pet insurer in the UK.

**About the role**:
As our Head of Performance Marketing, you will lead the team in the delivery of the annual performance marketing plan and acquisition targets and oversee the overall acquisition and optimisation strategy across our direct to consumer (Agria & KC), partner and channel estate.

The role will hold overall responsibility for driving sales through digital channels and providing sales leads into the contact centre. They will own the overall governance and planning process for sales and activations. Additionally they will hold responsibility for supporting the channel team in acquisition of new vets, rehoming centres and breeders.

**Responsibilities as our Head of Performance Marketing will include**:

- Line management for the Digital Marketing Team including recruitment, training, 1-2-1’s, staff appraisals, personal development plans, talent development
- Creating the overall acquisition strategy, setting and delivering against online & offline performance KPIs
- Leading the strategic direction of Agria and KCPI digital platforms to deliver best-in class digital experience for our customers including the websites, customer apps and partner integrations (KC, microchip providers, retail). Working closely with web partner and IT teams to deliver
- Setting the strategy and plan for the vet, rehoming and breeder channel to focus on the growth in both partners and activations
- Delivering weekly performance reporting and commentary on activations and sales performance
- Ownership of the digital onboarding and management of the microchipping, retail, breeder, veterinary and rehoming partners
- Working to meet the departmental objectives and achieving required quality results
- This job description is designed to outline a range of main duties and responsibilities that may be encountered. It is not designed to be an exhaustive list of tasks and can be varied in consultation with the post holder in order to reflect major changes in the job role or within the organisation._

**Qualifications, Skills & Experience of our Head of Performance Marketing**:

- Excellent organisational skills
- Be able to effectively communicate both verbally and written, at all levels within the business and liaise with stakeholders to resolve issues
- Able to coordinate multiple external communications’ messages at any one time
- Ability to priorities workloads and use own initiative
- Ability to work independently or as part of a team
- Ability to work under pressure and to tight deadlines
- Good industry relations and contacts
- Got handle on social media platforms and opportunities
- Experience of Digital Tools such as Google Analytics
- Demonstratable experience of growth through digital marketing channels

**_The points below are mandatory_**
- Excellent communication skills
- Ability to work to agreed performance targets
- Versatile, with the ability to adapt quickly to the changing needs of a rapidly developing business
- Ability to demonstrate flexibility regarding working hours to meet business needs

Don’t miss out on this fantastic opportunity to join the Agria team - please click **‘apply’ **now to become our **Head of Performance Marketing - **we'd like to hear from you

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