CRM Executive

5 months ago

London, United Kingdom Mindful Chef Full time

**What we are looking for**:
**You will**:

- This role will be a shared resource across 2 different brands:_

**Mindful Chef**
- Identify customer segments for targeted marketing programs and plan customer offers and incentives to drive performance.

**Slimming World**
- Build the following core customer journeys (triggered)
- Leads: Abandoned Cart
- New Customers: Welcome Journey
- Active Customers: Nurture Journey
- Lapsed Customers: Winback Journeys
- Execute tactical campaigns (highly targeted and measurable - this could be reactivation, to drive reviews/boost loyalty/engagement)

**Your profile**:

- Copywriting experience essential.
- Hands-on experience with CRM, ESPs or customer engagement platforms.
- Highly detail orientated.
- Hungry to learn and improve.
- Proven ability to use analytics and run A/B tests to improve communications.
- Comfortable within a high-paced and growth-focused workplace and a results-driven environment.
- A team player with strong interpersonal and communication skills with both technical and non-technical teams.
- Efficient and hardworking with a flexible and hands-on approach.

**Why us?**:

- A competitive package that rewards your skills and dedication.
- Be part of a Better Business (B-Corp), making a positive impact on profit, people, and planet.
- Join an award-winning startup backed by the largest food and beverage company globally.
- Experience a workplace that feels like home, complete with free meals, a gym, a vertical farm, and pet-friendly policies.
- Prioritise your well-being with perks like Vitality health insurance, access to learning resources, mental health support, a generous holiday package (30 days + bank holidays), summer hours with earlier finish on Fridays during the months of June, July and August.
- Enjoy a 50% discount on all Mindful Chef products.
- Enhanced policy of 6 months full pay primary parental leave and 6 weeks full pay secondary parental leave.

**About us**:
We are** MINDFUL.** This is intrinsic to everything we do. From the healthy recipes we design, to the local, expert and caring suppliers we select and the way we treat each other, our customers and our environment.

We are **PERSONAL**. We started Mindful Chef with our friends and families as customers and those are the kind of relationships we want to maintain however big we grow. Being real and true to ourselves and each other.

We are **UNAFRAID.** We want to be the best - to challenge conventions, to think differently and be imaginative in how we solve problems. Brave enough to take on the big players and to do what’s right even when it’s difficult.

**Equal Opportunities**
- At Mindful Chef, we embrace diversity and inclusion as a foundation that enriches our culture and fuels the success of our business. We are mindful of everyone’s differences and we take pride in the unique perspectives, experiences, and talents that each individual brings to our team._
- We are unafraid to tackle biases and challenge stereotypes, fostering an inclusive environment where everyone feels valued and empowered to contribute their personal strengths. Our commitment to diversity is not just a policy; it's a personal and collective responsibility that we take to heart._
- We believe that by being mindful of our differences, unafraid to confront barriers, and embracing the personal stories and journeys of our team members, we can achieve greater innovation, creativity, and harmony in the workplace. Together we celebrate diversity, and together, we are better._

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