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Marketing Specialist

4 months ago

Stirling, United Kingdom Optiseller Full time

We are seeking a high-energy individual, with the ability to work collaboratively across various teams, to join us as **CRM & Campaign Marketing Specialist.**

Optiseller is one of the country’s leading data analytics businesses supporting online retailers across the world to sell more effectively in the e-commerce marketplaces as well as facilitating the onboarding process onto marketplace platforms. We currently have over 50,000 users of our products across 140 countries.

We are a highly technical company that prides itself in the quality of our people and the projects we deliver.

Based in Stirling, we have been around for 15 years as Developing IT, rebranding in 2020 as Optiseller.

We have a fantastic HQ here in Stirling, and we would very much love to see you here from time to time, so we have opted for a Hybrid Approach to working where you have the best of both worlds with a presence in the office at least once per month but the option to be there as often as you choose.

This is a great opportunity to join a great business. We are passionate about our people and their growth, as well as what we do within the e-commerce space.

As a **CRM and & Campaign Marketing Specialist**, you will be responsible for helping drive customer conversions, loyalty and retention through the delivery of insights and targeted communications aimed at potential and existing customers. While supporting the Marketing Manager with campaign requirements.

Working alongside the Marketing, Customer Success and Product teams this role will be pivotal in demonstrating the value of putting the customer at the heart of the organisation as Optiseller continues its rapid expansion.

**Roles and Responsibilities**

Working closely within the Marketing team, you will:

- Develop a full customer segmentation analysis and implement tactical customer lifecycle marketing campaigns.
- Work with the Sales and Marketing team to develop programmes and campaigns for high scoring leads, developing specific communications for them.
- Monitor churn and develop and test different initiatives and promotions, such as generating educational content, targeting user on-boarding, reactivation, retention, and loyalty.

**Essential Requirements**:

- Ability to produce reports and derive valuable insights and analysis.
- Excellent communication skills.
- Accurate, numerate and analytical.
- Ability to project manage, organise and prioritise.

**Ideally**:

- Experience in or some understanding of marketplaces and e-commerce
- Working knowledge of Intercom and Microsoft Dynamics.
- Database analysis and Customer service experience, ideally in a SaaS environment.
- Content creation and copywriting.

**Job Types**: Full-time, Permanent

**Salary**: £25,000.00-£30,000.00 per year

**Benefits**:

- Company pension
- Cycle to work scheme
- Free parking
- Life insurance
- On-site parking
- Private medical insurance
- Wellness programme
- Work from home

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Stirling