Digital Marketing Specialist

7 months ago

Avonmouth, United Kingdom Nisbets PLC Full time

**About The Role**:
Nisbets celebrates its 40th anniversary this year and we have come a long way from humble beginnings in 1983 to the international company we are today. We constantly look for ways to expand our reach and deepen our impact further into existing markets, so the entrepreneurial spirit is alive and well still

We fully support a hybrid working model and are happy to discuss a working pattern that suits you, but we do expect travel to our Bristol office at least once a week.

A key part of our Digital Marketing Strategy is to grow our Paid Search (PPC) team, allowing us the scope to reach even more customers and to understand customer buying patterns in more detail. There is a carefully mapped out plan for this team so there will be plenty of scope for an ambitious Digital Marketing Specialist to really develop a high level of technical expertise and to have more strategic input into this area of digital marketing. This role will suit a Digital Marketing Specialist who has a good understanding of how PPC works with a naturally analytical approach and good commerciality. You will join a very inclusive team and get to work with some real experts in their given fields of SEO, UX, digital analytics and Customer Insight.

**What will you be doing as a Digital Marketing Specialist?**
- Monitor and reporting on agreed KPIs per market - daily, weekly and monthly
- Identify patterns in customer behaviour and segments, and communicating these insights so appropriate action can be taken
- Using Google AdWords, to research keywords, create new campaigns and test ad copy across different countries
- Develop and using web analytical tools to support agreed online strategy
- Prepare reports, actions and recommendations to improve website visibility via SEM Performing keyword research and strategy - taking ownership to see campaigns through**About You**:
**What are we looking for in a Digital Marketing Specialist?**
- Previous experience in PPC campaign management
- Knowledge of IBM Acoustic/Google Analytics or similar
- Experience using Google Adwords or other PPC management software (Kenshoo preferred)
- Strong verbal and written communication skills

**What can I expect as a Digital Marketing Specialist?**
- We recognise that people are our biggest asset and we aim to offer a supportive work environment in which all people can thrive. As a family owned business we have very much maintained that sense of family in all our teams, where we all pull together to achieve success. We look after you too, as an employee you will receive a really good range of benefits which includes:

- Competitive base salary with an annual performance related bonus which can be up to 6%
- 25 days holiday plus your birthday off with the option to earn 4 additional days holiday or a cash bonus, based on your attendance.
- Heavily subsidised canteen on site serving a range of hot food and drinks
- Access to discounts and cashback across hundreds of retailers via our platform called The Kitchen Access to a confidential Employee Assistance Programme with Health Assured offering 24/7 advice and guidance
- Huge discounts on our full range of products, with up to 60% off our own brand labels
- Option to purchase private healthcare at a subsidised rate
- On going training and support through our learning management system which houses a broad range of courses and content, with the chance to also take industry recognised qualifications
- Liftshare scheme, share your commute to work with a colleague and save money, and the planet
- Charity giving, do your bit by donating to charity through salary sacrifice

**About Us**:
Nisbets is recognised as the leading supplier of catering equipment in the UK, supplying professional kitchen equipment to restaurants, hotels, bars, education, retail and social care settings, even the general public.

Our customers are at the forefront of everything we do; we stock a vast range of appliances, cookware, utensils, professional kitchen knives and much more, suitable for all. Over the past 40 years, we have established a reputation for industry excellence, providing the largest range of commercial kitchen equipment, competitively priced and delivered the very next day.

Even if you hadn't heard about Nisbets until recently, you are more than likely to have eaten off one of our plates, used our cutlery or drank out of one of our glasses No matter how big or small our customers are, we always strive to deliver the best customer service in line with our values and behaviours. Your role will help us to do great things for our customers by doing the basics brilliantly

At Nisbets we’ve developed a unique culture where you’ll feel looked after, supported, listened to and engaged with the business from day one. This is all down to a range of Colleague Programmes and The Kitchen - our colleague benefits and recognition platform. This helps us to all keep in touch with what is going on in the business, as well

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