CRM Lead

6 months ago


Liverpool, United Kingdom The Very Group Full time

**About us***:
We are The Very Group and we’re here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That’s why we combine amazing brands and products with flexible payment options on Very.co.uk to help them say yes to the things they love. We’re just as passionate about helping our people get more out of life too; building careers with real growth, a sense of purpose, belonging and wellbeing.

**About the team**:
The role sits within the Customer Management team within the wider Marketing team. The role will support with the development of a customer centric CRM programme using data to determine who, when, how and what communications are sent to individual customers. Utilising the capability unlocked by the Zeta Marketing Platform to execute the programme and acting as targeting and testing SME, whilst providing analysis and recommendations for enhancements to the programme.

**About the role**:
**Key Responsibilities**
- Analyse and provide recommendations to optimise value and marketing spend ROI through the targeting, offer and contact strategy of CRM & FS Marketing activity
- Maintain reporting on existing campaign activity and work with relevant teams to ensure data inputs are made into the appropriate systems to feed this process
- Act as testing SME within the Customer Management team, advising on how to structure through a ‘Test & Control’ methodology that ensures results can be measured accurately and confidently to inform future strategy decisions
- Work with Data Science to utilise advanced analytical tools, e.g. segmentation, modelling, AI and machine learning to drive improved campaign and strategy performance
- Develop and embed within the business a deep understanding of the drivers of value, design & execute segment-level customer strategies that drive value growth
- Support with the development of one Programmatic CRM solution which incorporates all CRM activity into one optimised and measurable programme.
- Support the delivery of Omni-channel messaging strategies using data to determine who, when, how and what communications are sent to individual customers

**About you**:

- Strong numerical and analytical skills and with the ability to spot trends and opportunities in data to provide recommendations for optimisation
- Ability to translate complex data into simple and concise formats that can be shared with colleagues across a wide range of disciplines and levels of seniority
- High level of understanding of how advanced analytical tools, e.g. segmentation, modelling, AI and machine learning can be utilised within strategies to drive improved performance
- Experience working in a high volume “test and learn” marketing environment, developing tests through a ‘Test & Control’ methodology
- Experience in extracting and manipulating data in either SAS or SQL

**Some of our benefits**:

- Flexible, hybrid working model
- Inclusive culture and environment, check out our Glassdoor reviews
- £1,000 flexible benefits allowance to suit your needs
- 30 days holiday + bank holidays
- Udemy learning access
- Up to 25% discount on Very.co.uk
- Matched pension up to 6%
- More benefits can be found on our career site

**How to apply**

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you may be required to undertake a credit, CIFAS and DBS check.

**What happens next?**

You can expect a two-stage interview process for this position:
**1**st** stage**:

- An informal 30/45-minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.

**2**nd** Stage** - A one-hour task-based interview relevant to the BAU of the role. This can be held either in-person or remotely.

As an inclusive employer please do let us know if you require any reasonable adjustments.

If you'd like to know more about our interviews, you can find out here.

**Equal opportunities**

We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.


  • Head of CRM

    3 months ago


    Liverpool, United Kingdom Zachary Daniels Full time

    Zachary Daniels Recruitment are partnered with a leading multi-channel retailer, on the appointment of a Head of CRM & Loyalty to be based in the North Wet (hybrid working). With a strong commitment to growth and innovation, we are looking for a talented Head of CRM & Loyalty to lead our clients customer relationship management strategy and drive the...

  • Head of CRM

    1 month ago


    Liverpool, United Kingdom Zachary Daniels Full time

    Job Description Zachary Daniels Recruitment are partnered with a leading multi-channel retailer, on the appointment of a Head of CRM & Loyalty to be based in the North Wet (hybrid working).With a strong commitment to growth and innovation, we are looking for a talented Head of CRM & Loyalty to lead our clients customer relationship management strategy and...

  • Head of CRM

    2 weeks ago


    Liverpool, United Kingdom Zachary Daniels Full time

    Zachary Daniels Recruitment are partnered with a leading multi-channel retailer, on the appointment of a Head of CRM & Loyalty to be based in the North Wet (hybrid working). With a strong commitment to growth and innovation, we are looking for a talented Head of CRM & Loyalty to lead our clients customer relationship management strategy and drive the...

  • Senior CRM Strategist

    1 month ago


    Liverpool, Liverpool, United Kingdom Zachary Daniels Full time

    {"Job Title: Head of CRM & LoyaltyWe are seeking a talented individual to lead our client's customer relationship management strategy and drive business growth. This is a unique opportunity to work with a high-performing senior leadership team in a dynamic and supportive environment.The successful candidate will be responsible for overseeing and managing the...


  • Liverpool, Liverpool, United Kingdom Believe Full time

    Job Summary:We are seeking a highly skilled Crm and Operations Manager to join our team at Believe. This is a unique opportunity to drive business growth and enhance the use of CRM systems across all teams.About the Role:The successful candidate will have a strong understanding of CRM platforms, preferably with experience in HubSpot and/or Salesforce, data...


  • Liverpool, Liverpool, United Kingdom Believe Full time

    About the Job:This is a fantastic opportunity to take your career to the next level as a Crm and Operations Manager at Believe. The salary for this role is £55,000 - £65,000 per annum, depending on experience.Your Key Responsibilities:You will be responsible for leading the adoption of our CRM system across the organisation, working closely with internal...

  • Senior CRM Strategist

    4 weeks ago


    Liverpool, Liverpool, United Kingdom Zachary Daniels Full time

    Job OverviewZachary Daniels Recruitment is partnering with a leading multi-channel retailer to find a talented Senior CRM Strategist to lead their customer relationship management strategy and drive business growth.


  • Liverpool, Liverpool, United Kingdom Believe Full time

    Overview of the Role:We are seeking a highly motivated and experienced Crm and Operations Manager to join our team at Believe. The salary for this role is £60,000 - £70,000 per annum, depending on experience.Main Objectives:To lead the adoption of our CRM system across the organisation.To work closely with internal stakeholders to ensure seamless...


  • Liverpool, United Kingdom Love2shop Full time

    Join Our Fun-Loving Team at Love2shop! ❤️ Who Are We? At Love2shop, we're all about spreading joy and celebrating life's moments, big and small! Whether it's at home, work, or out on the town, we make it easy for people to give the gift of choice with our awesome range of gift cards and vouchers. And guess what? We're not just another company—we've...


  • Liverpool, United Kingdom Love2 Shop Full time

    Join Our Fun-Loving Team at Love2shop! Who Are We? At Love2shop, we're all about spreading joy and celebrating life's moments, big and small! Whether it's at home, work, or out on the town, we make it easy for people to give the gift of choice with our awesome range of gift cards and vouchers. And guess what? We're not just another company—we've been...


  • Liverpool, United Kingdom INDEPENDENT E-NRG Full time

    The Role: **Responsibilities**: - Research, track, maintain and update leads - Make outgoing calls to develop new business - Contact prospects to qualify leads - Research and maintain lead generation database - Conduct customer research - Conduct client or market surveys to obtain information about potential leads - Participate in the preparation of...

  • Lead Consultant

    8 months ago


    Liverpool, United Kingdom MarCloud Consulting Full time

    **General Job Description** Your main responsibility will be to manage and consult with key client accounts during their time with MarCloud. You will have a portfolio of clients, including both retainer and fixed-scope projects. In both cases, providing value and ensuring client success through your technical and strategic guidance should be the main...

  • E-commerce Lead

    7 days ago


    Liverpool, Liverpool, United Kingdom In Technology Group Limited Full time

    What We're Looking ForWe require at least 5 years of experience in digital marketing, with 3+ years specializing in PPC, paid social, and SEO. Proficiency in Google Analytics, Google Ads, and paid social platforms like Meta and LinkedIn is essential. Additionally, strong knowledge of SEO best practices, including on-page and off-page optimization techniques,...


  • Liverpool, Liverpool, United Kingdom CV Library Full time

    Job SummaryAs a Business Development Lead - Public Sector, you will play a critical role in identifying new business opportunities and developing strategic plans to pursue them.About the Role:Identify and pursue new business opportunities in the public sector.Develop and implement strategic plans to secure new business.Build and maintain strong relationships...


  • Liverpool, United Kingdom ReCulture Recruitment Ltd Full time €25,000 - €28,000

    Sales Development Representative (SDR) - Mid Level ________________________________________ The Mid-Level Sales Development Representative (SDR) is responsible for reaching out to school decision-makers and securing introductory meetings to introduce SupplyWell's services. By setting up these meetings, the SDR helps establish SupplyWell's presence and...


  • Liverpool, Liverpool, United Kingdom Oyster Full time

    Lead the Way in Student Accommodation ExcellenceOyster, a rapidly growing PBSA developer and operator, is seeking an exceptional individual to shape the culture and energy of its brand-new 420-bed property in Liverpool. As our ideal candidate, you will play a pivotal role in creating a thriving community where students not only live but truly thrive.About...


  • Liverpool, Liverpool, United Kingdom The Oyster Partnership Full time

    Job Title: Community Hub Lead">A rapidly growing PBSA developer and operator is on a mission to bring 12 new properties to life across the UK over the next few years. Their latest project? A brand-new, 420-bed property in Liverpool, kicking off an exciting new chapter.">As their Community Manager, you'll play a key role in shaping the culture and energy of...


  • Liverpool, Liverpool, United Kingdom The Very Group Full time

    About the RoleThis role will focus on working closely with our strategic brand partners to drive branded campaigns and support the planning and delivery of all key activities across touch points. Championing the customer journey to ensure that events and campaigns are executed in a simple way and aligned to the customer mindset, striving for continuous...

  • Account Executive

    2 weeks ago


    Liverpool, United Kingdom Skale Full time

    This startup build high-quality, communication application (Voip) that integrates with over 30 CRMs. The product is used by over 50,000 users daily and is expanding heavily.They have just acquired a leading new telco technology and built a brand new communication platform. It's the only communication software dedicated to recruiting/staffing businesses that...


  • Liverpool, Liverpool, United Kingdom ReCulture Recruitment Full time

    About the RoleWe are seeking a highly motivated Mid-Level Business Outreach Specialist to join our team at ReCulture Recruitment. As a Sales Development Representative, you will be responsible for reaching out to key decision-makers in the education sector and setting up introductory meetings to discuss SupplyWell's services.Responsibilities:Proactive...