Digital Marketing Lead

1 week ago


Liverpool, Liverpool, United Kingdom The Very Group Full time

About the Role

This role will focus on working closely with our strategic brand partners to drive branded campaigns and support the planning and delivery of all key activities across touch points.

  • Championing the customer journey to ensure that events and campaigns are executed in a simple way and aligned to the customer mindset, striving for continuous improvements.
  • Collaborating with cross-functional teams including content, creative, onsite merch, CRM, and category teams to achieve business objectives.
  • Monitoring competitor activity, providing recommendations for improvement, and ensuring onsite execution is effective.
  • Supporting the trade marketing lead in developing event and campaign plans, ensuring accurate and timely execution across relevant touch points.
  • Maintaining and updating live documents used cross-functionally to effectively plan and execute activity.
About You

You will have a natural ability to think creatively and manage stakeholder relationships, with the confidence to question and work within a fast-paced function.

  • Being innovative and passionate about improving the onsite customer experience and ensuring a world-class end-to-end customer journey.
  • Taking ownership of decisions and messaging, both internally and externally.
  • Skilled in storytelling, using analytical and creative means to boost campaign success.
  • Having a clear understanding of online customer journeys, including conversion optimisation techniques, and leveraging data analytics to measure success.
  • Being passionate and energetic, with a real desire to continuously improve processes and ways of working.
Benefits
  • Flexible hybrid working model
  • Inclusive culture and environment
  • £250 flexible benefits allowance
  • 27 days holiday + bank holidays
  • Udemy learning access
  • Bonus potential (performance and business-related)
  • Up to 25% discount on Very.co.uk
  • Matched pension up to 6%

The estimated salary for this role is approximately £45,000 - £60,000 per annum, depending on experience. If you're passionate about driving digital marketing campaigns and collaborating with cross-functional teams, we encourage you to apply.



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