Head of Public Relations

5 months ago

Greenford, United Kingdom FERRERO Full time

**Job Location: Greenford, London**:
**Company Description**:
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

**Diversity Statement**:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

**About the Role**:
Ferrero has an exciting 12-month fixed-term contract opportunity at our head office in Greenford, London, for a **Head of Public Relations - Corporate Communications and Brand**. In this role, you will support and deliver key initiatives consistent with Group strategy and aligned with business development plans for the UK&I. Your responsibilities will include:
You will conduct Corporate Communications programs designed to create and maintain a favorable public image of Ferrero. Whilst leading and implementing programs and activities to increase public awareness of Ferrero and build its reputation. Additionally, you will manage and protect Ferrero's digital reputation across key social platforms and digital strategies.

As Ferrero Group's representative, you will engage with non-governmental and community organisations. Ensuring the protection and enhancement of Ferrero's reputation will be a critical part of your role. Also protect and promote the reputation of acquisitions in line with agreed SLAs. Moreover, you will manage the crisis process according to Group guidelines, ensuring a swift and effective response to any issues that arise.

**Main Responsibilities**:
As Head of **Public Relations**, you will play a crucial role in enhancing and protecting Ferrero's corporate and brand image in the UK&I market.

**Market External Relations**: You will develop and implement both local and Group strategies to boost Ferrero's reputation. By building strong, positive relationships with media outlets, consumer groups, community organizations, public officials, and institutions, you'll ensure effective external communication and a favorable public image. You’ll create and produce impactful campaigns to enhance our brands, using the best media channels to generate publicity. You’ll also lead insights and tracking programs, manage key PR events, and prepare the brand to respond to potential critics, all while reporting developments to Group IA&CC.

**Corporate Social Responsibility (CSR)**: You will align our CSR strategy with Ferrero’s values, proposing initiatives that advance both our brand and corporate reputation. You’ll direct significant CSR campaigns like the "Joy of Moving" program and support sustainability communication projects. By monitoring media sentiment and benchmarking against competitors, you’ll provide actionable insights and manage relationships with sustainability organisations. You’ll coordinate partnerships, sponsorships, and patronage initiatives to promote Ferrero’s corporate reputation, support the sales team on sustainability topics, and lead integrated media relations programs.

**Press Relations**: You will manage the integrated media relations program, directing the corporate and brand press office and overseeing digital media strategies. You’ll develop programs to systematically build Ferrero’s visibility and credibility, plan for crisis communications, and handle media relations for institutional and corporate issues, including CSR, nutrition, and safety. You’ll support all Ferrero-related companies and manage the incident and issues management process.

**Sponsorships and Community Affairs**: You will manage partnerships with NGOs and sports associations, devise strategic approaches to optimize participation and ROI, and lead programs to amplify reach and awareness. You’ll direct charitable contributions and community involvement initiatives, ensuring coordinated efforts with marketing to safeguard the company’s reputation and product image.

**Corporate Communications**: You will prepare reputational content and corporate arguments, manage communications towards external parties, and act as a spokesperson for the UK&I. Supporting the

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