Visitor Experience and Marketing Officer

2 weeks ago

London, United Kingdom Museum of Brands Full time

**Role Description: Visitor Experience and Marketing Officer**

**Job Title **Visitor Experience and Marketing Officer

**Responsible to **Museum Manager

**Works with **All team members, volunteers, trustees

**Contract **Permanent, full time, 80% also available

**Location **Hybrid, Museum of Brands, London, W11 1QT, at home, approx. 3 days on site/2 at home per week. Flexible, including approx. 1 weekend day per 4 **-**6 weeks.

**Working pattern **Full time, 40 hours per week excluding 30-minute lunch break. Working

09.30-18:30 on site on Duty Managing days (approx. twice per week

Monday-Sunday)

**Holiday **20 days plus 8 public holidays (pro rata for part time)

**Salary **£27,352 (pro rata for part time)

**1) Job Purpose**

We are looking for an enthusiastic Visitor Experience & Marketing Officer who will act as Duty Manager twice a week, market the museum’s activities across our social media and support our Front of House volunteers to maintain the highest standards. This role will be split between:

- Visitor Experience
- Marketing
- Volunteer and Placement Coordination

Page **1* of **4*

**2) Main Duties**

**Visitor Experience**
- Act as Duty Manager in the museum approximately twice a week (9:30 - 18:30).
- Deliver an excellent visitor experience and support FOH volunteers to do the same.
- Open and close the site, including the setting of alarms and turning on all exhibition elements.
- Ensure full health & safety and other procedures are adhered to during opening hours.
- Ensure the Museum is always well presented and kept in good condition.
- Managing tickets, sales and bookings including any groups or events on the day and in advance.
- Respond to customer enquiries or complaints, reporting any serious or ongoing problems to the

Museum Manager.
- With the Learning Officer, create, deliver, and market seasonal family activities.
- Cashing up including processing petty cash and sending the End of Day report.
- Report and evaluate against targets and use that learning to guide future plans.

**Marketing**
- Develop and deliver our social media strategy, supporting each department to develop their own social media marketing in a coordinated manner.
- Work with the Head of Commercial Events to lead the marketing for our professional development talks programme and deliver revenue against targets.
- Lead delivery of marketing relating to exhibitions and programme, delegating actions to the team, working across a range of traditional and digital channels, to reach a diverse range of audiences.
- Report monthly and annually against marketing KPIs and budget, including using Google Analytics
- Support the team to develop and maximise their paid social marketing, Google Ads and SEO
- Develop new marketing streams and build relationships.
- Ensure all marketing design and images are in line with our Brand ID
- Maintain our in-house press list and input into PR.
- Continually evaluate the effectiveness of marketing activities.

**Volunteer Coordination**
- Recruit, train, and support volunteers & placement students for front of house and marketing.
- Develop a volunteer team, including organising twice yearly volunteer social events at the Museum.
- Maintain and update volunteer policies.
- Develop links with universities and overseas organisations to build new placement schemes.
- Allocate and oversee volunteer tasks with a focus on delivery of marketing duties.
- Continuous evaluation of the placement program to ensure both sides are benefiting.

Page **2* of **4*

**3) Museum responsibilities**
- Support the smooth running of the Museum, with due regard for health and safety requirements for staff and visitors, including safeguarding of children, young people, and vulnerable adults.
- To attend all Museum Trello meetings, Marketing meetings and relevant workstreams
- To input in bi-annual reports and complete department KPIs
- Such other comparable duties as may be required.

**4) Person Specification**

**Experience **At least 1 year experience as paid staff in a busy customer facing role including taking customer payments

Demonstratable experience supporting volunteers either paid or voluntary

Demonstratable experience creating excellent content for social media

Experience using digital tools in particular Google Ads, Google Analytics, WordPress,
MS Office.

**Skills** Excellent verbal and written communication skills

Ability to communicate across the age ranges and professional backgrounds

Ability to prioritize workload and work independently

Excellent time management skills

High level of accuracy and attention to detail

**Desirable** Experience in a customer facing supervisory role

Experience opening/closing a building, setting a security alarm

Experience cashing up

Experience working towards targets and tracking a budget

Working knowledge of health and safety procedures in a customer facing role

**5) How to apply**

**Closing date: 9am Monday 26 February**

**6) What we offe

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