Marketing Technology

5 months ago

London, United Kingdom FUND FOR GLOBAL HUMAN RIGHTS Full time

**Marketing Technology & Analytics **Lead**

**Salary Grade 2: GBP 42,704 - 49,537 (if London based** and full time**)**. Range is** depend**ent** on experience.**

**Locations: United Kingdom (remote/hybrid).**

**This position can be 4 or 5 days per week with sa**lary adjusted pro-rata.**

**_
The Organization_**
- The Fund for Global Human Rights (the Fund) is a leading supporter of on-the-ground human rights groups around the world. Dedicated to supporting the most effective human rights organizations in regions from Latin America to Africa to Asia, the Fund offers grants and facilitates technical support to ensure the long-term effectiveness and viability of frontline groups working in challenging conditions with scant resources.

The Fund is a group of 60+ passionate people working to strengthen human rights around the world. Since its founding, the Fund has raised and invested millions into supporting the work of 1,100+ activists and organizations in more than 80 countries. The Fund is registered in the US and the UK with approximately 40 staff based in these locations, and a further 20+ in other locations around the world. The Fund has grown organically over the last 20 years and aspires to be a fully global organization.

As an employer active in the field of human rights, The Fund is deeply committed to the overall well-being of its staff. It envisions a people centric workplace characterized by our organizational values of respect, integrity, agility, sustainability, and inclusivity.

**_
The Position_**
- The Communications and Marketing team works to build the Fund’s brand presence and visibility with key audiences, delivers campaigns to grow its digital community and pipeline of individual donors, and leads on strategic communications projects to further the organization’s programmatic and developmental objectives. The team is made up of four committed individuals, not including this post, and current team members are based across the UK and US.

The Marketing Technology & Analytics Lead will also create and oversee analytics dashboards that allow the team to track and measure its performance across the full range of communications, marketing, and fundraising activities, and will be responsible for collating key actionable insights that can inform cross-team learning and continuously improve our digital communications and marketing strategies.

**_
Essential Duties_**- Manage and build dashboards and reporting templates that maximize insight across all digital marketing, communications, and individual giving metrics-
- Act as the overall technical owner of the organizational website, building new website pages as needed and ensuring the best possible user experienceManage the Fund’s donation platforms (currently Funraise) and build unique donate pages, pop-ups, and campaign page templates as needed, using HTML, CSS, and JavaScript where necessary-
- Ensure the flow of data between the Fund’s marketing platforms and Salesforce, working across teams to provide technical support on integrations and cross organizational systems, and scoping any platform improvements-
- Lead on Search Engine Optimization and Search Engine Marketing, overseeing the Fund’s Google Ad grant account and utilize it to help increase website traffic-
- Manage and update supporter and transactional data to ensure an elevated level of hygiene and manage the synchronization of all data between all marketing tools and Salesforce-
- Work with the Communications and Marketing and Individual Giving teams to inform the conceptualization and planning of fundraising campaigns and manage their implementation from a technical perspective, and work alongside colleagues throughout their campaigns to ensure accurate data management and analysis-
- Coordinate and lead on the management of the team’s video, photo, and audio libraries, ensuring all assets are appropriately downloaded, compressed, tagged, and stored-
- Collaborate with the IT team to ensure the security, analytics, and implementation of all external communications technologies-
- Take on other ad hoc internal and external communications-related projects and learning opportunities in line with organizational needs and the post-holders' abilities.**Minimum Qualifications**- At least 3 years’ experience in an equivalently technically orientated role, preferably at a charity/for-purpose organization and/or in a start-up environmentDemonstrable experience using WordPress CMS, with a good foundational knowledge of HTML, and the willingness and ability to learn CSS and JavaScript-
- A working understanding of key principles in Search Engine Optimization and User Experience Design with a willingness and ability to continue building on these skill sets-
- Working understanding of data protection and other relevant regulations in Europe and the US-
- Strong project management experience, including working with stakeholders across teams to assess needs, recommend strategi

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