Paid Social Executive

3 months ago

Gibraltar, United Kingdom Rank Interactive Full time

**Company Description**
Rank Interactive, the digital arm of The Rank Group Plc, stands as a leading global digital gaming company fuelled by top-tier talent and technology. Recognised through iconic brands, our products and our people, we bring entertainment to millions of people worldwide on various devices daily.

Operating with a multi-branded strategy, we offer online entertainment, bingo and slot gaming, along with a social gaming mobile experience, using a mix of proprietary and licensed software.

With offices in the UK, Gibraltar, Mauritius, and South Africa with approximately 8,000 employees globally; we unite people and entertainment across diverse digital channels.

Joining our high-performing and inclusive culture, you will instantly become part of a team supporting our customer-facing initiatives.

**Gibraltar**

Digital delivery is what our Gibraltar office is all about. It’s where the digital operations, product & marketing brand teams make it all happen as a cohesive unit; collaborating very closely with customer operations in the UK. Our amazing offices are set right on top of the marina in Ocean Village and is a stunning setting for some of our best digital talent to create and execute ideas to keep our digital offering competitive in a tough market.

Are you passionate about Paid Social campaigns and want to manage the end-to-end process?

We are looking for a Paid Social Executive to do exactly that In this role, you will manage the end-to-end process of creating, executing, optimising, and reporting on the performance of Paid Social campaigns across multiple brands and social platforms. You will focus on key performance indicators such as new customers, revenue, cost per acquisition, and cost per repeat deposit, ensuring each campaign meets its goals. Regular interaction with external partners will keep you on top of campaign delivery and performance while collaborating with our internal design teams will ensure that creative briefs are clear and assets are delivered on time with well-defined testing strategies.

Post-campaign, you will analyse and evaluate performance, always on the lookout for opportunities to improve processes and gain deeper insights. Working closely with our internal analytics team, you will ensure all activity is correctly tracked, tagged, and attributed. Your keen eye for cost control will help manage expenses, ensuring campaigns meet CPA and revenue targets. Staying abreast of industry developments in technology will keep our strategies cutting-edge and effective.

In collaboration with the Head of Paid Media, you will contribute to the development of Paid Social strategies for various brands across Rank Interactive. This role is perfect for someone who thrives in a fast-paced environment and is eager to make a significant impact on our digital marketing efforts. Join us and take your career to new heights while driving our brands' success through innovative Paid Social campaigns.
**Qualifications**
- Demonstratable experience in social media advertising, across multiple platforms with a background in digital campaign management and optimisation
- Desirable gaming industry experience but not essential
- Proven ability to prioritise to meet deadlines and deliver performance KPIs
- Demonstrate good numerical skills and commercial understanding
- Good working experience in Excel

**Additional Information**
LI-MS1 #LI-Hybrid

We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.

Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.

We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.

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