Social Media Executive

3 months ago

Gibraltar, United Kingdom Playtech Full time

Company Description
**About Playtech**:

- Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling industry with over _**_7,000 employees across 20 countries_**_._
- Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content, and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online._

**Job Description**:
**_ Key responsibilities:_**
- Develop creative, innovative and engaging social media strategies
- Manage the day-to-day handling of all brand's social media channels; LinkedIn, Facebook, Twitter, Instagram, Tiktok, Snapchat, YouTube and others, adapting content to suit different channels
- Building a social media community in keeping with the tone of voice of the brands
- Plan and deliver content across different platforms using scheduling tools
- Create engaging multimedia content across multiple platforms
- Develop, launch, and manage new competitions and campaigns that promote the brands
- Form key relationships with influencers across the social media platforms
- Undertake and assist in the analysis of audience research with the Data Analytics team
- Manage and facilitate social media communities by responding to social media posts and developing discussions
- Work as part of a dynamic team, interacting with product and wider management feeding back suggestions of improvements that are leaned during social media interactions
- Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
- Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity
- Analyse competitor activity
- Recommend improvements to increase performance and set targets to increase brand awareness and increase customer engagement
- Manage a budget for paid social media activities and optimize return on investment
- Educate other staff on the use of social media and promote its use within the wider team
- Encourage collaboration across teams and departments
- Plan your time effectively to capitalize on peak posting times on social media to reach a wider audience and thereby growing the community
- Working with the Graphic Designers to maximise the impact of the posts, ensuring the visuals and commentary are in accordance with brand guidelines and compliance requirements

**Qualifications**:
**_
Required experience:_**
- Relevant experience in a similar Social Media/Marketing role
- Experience with Facebook Ad Manager and Twitter Ads Manager
- Knowledge of UK Bingo and Casino betting industry a plus
- Gaming industry experience an advantage

Additional Information
**Job perks**:

- _ Private comprehensive worldwide health and dental insurance,_
- _ 20 vacation days + 12/13 bank holidays_
- _ Complimentary breakfast, lunch, fruit, snacks, unlimited hot and cold drinks and more at our in-house canteen_
- _ Many opportunities to socialise with your colleagues throughout the year, with many Company parties, events, team building activities, CSR initiatives and more_
- _ Free parking at Alcaidesa Car Park in La Linea de la Concepcion (for employees who reside in Spain outside of the La Linea area)_
- _ A chance to level-up, with many learning and development opportunities available to all team members_
- _ An investment in your mental and physical health, with a fully subsidised gym membership, as well as a free subscription to Headspace; the mindfulness meditation app._

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